[Hiring] Senior Brand & Marketing Manager @Car & Classic

Role Description

You’re a consumer brand marketer who knows how to turn strategy into marketing that people notice, engage with and remember. You’re comfortable operating across the full marketing mix: building a distinctive brand, developing communities and partnerships, creating culturally relevant campaigns and supporting commercial products. You combine creative instinct with data, using insight and results to understand what’s working and make better decisions.

You’ll also bring genuine enthusiasm for classic and modern specialist cars. You don’t need to fit a particular mould of “car enthusiast”, but you should understand the audience, be curious about the culture surrounding it and be excited by the opportunity to make Car & Classic even more relevant to the next generation of enthusiasts.

We’re looking for a Senior Brand & Marketing Manager to help make Car & Classic the most compelling brand in the specialist car marketplace. You’ll turn our overarching marketing strategy into high-quality programmes across brand, community, partnerships, social and commercial marketing. This is a hands-on role: you’ll have the opportunity to take ideas from insight and concept through to execution, measurement and iteration.

A big part of your role will be strengthening what Car & Classic stands for and finding creative ways to connect with new enthusiast audiences. You’ll also work across commercial propositions such as Collectors Edition and Insurance, developing integrated marketing that translates attention and engagement into meaningful business results.

Sitting at the intersection of technology, community and brand, this is an opportunity to help evolve an established name in the specialist vehicle world while having the freedom and investment to take it somewhere new.

Qualifications

• Significant experience building and developing consumer brands.
• Strong experience creating communities or programmes that turn audiences into active, engaged users or customers.
• Experience developing effective social, creator, content or partnership initiatives that connect brands with relevant audiences.
• A track record of measuring marketing impact and using evidence and insight to make decisions.
• Genuine passion for or strong knowledge of classic and modern specialist cars.
• The ability to take ownership of multiple initiatives and prioritise effectively.
• The ability to collaborate across teams and bring people with you.
• A self-starting approach with the curiosity to spot opportunities.

Requirements

• Experience working with a consumer marketplace or similarly multi-sided digital product.
• Experience marketing digital or commercial products and translating their value into compelling propositions and campaigns.
• Experience working in an innovative, fast-growing consumer business.
• An understanding of how brands can participate credibly in culture.

Benefits

• Competitive & benchmarked base salary: £50,000–£70,000 (depending on experience).
• Generous stock options scheme.
• All the equipment you need to do your best work.
• Flexible working: Work where and when you want.
• Mental health support via Spill.
• Professional development allowance.
• Life cover for additional protection.
• Access to Smart Health benefit.
• Generous parental leave.
• 33 days holiday including bank holidays.
• Have meaningful influence in a fast-growing start-up.