[Hiring] Senior Brand Marketing Manager @Audicus

THE ROLE

RESPONSIBILITIES

• Help evolve and define Audicus’ brand positioning, messaging architecture, and visual identity to ensure clarity, differentiation, and emotional resonance.
• Partner with senior leadership to align brand direction with company strategy and go-to-market goals.
• Translate brand strategy into compelling storytelling that drives awareness and loyalty across consumer and B2B audiences.
• Develop and maintain brand guidelines to ensure consistency across all internal and external communications.
• Track and analyze brand health KPIs and connect brand investment to revenue metrics.
• Establish an ongoing process to collect and synthesize market, lead, and customer feedback to inform brand strategy.

• Lead brand-led awareness campaigns that grow top-of-funnel engagement and strengthen brand equity.
• Collaborate with design, product, and marketing teams to ensure brand alignment across digital experiences and the customer journey.
• Manage PR and media partners to amplify Audicus’ presence as a leader in hearing health.
• Contribute to brand budget planning and monitor resources to ensure they’re allocated efficiently across initiatives.

• Lead the creation of branded content (videos, blog content, customer stories, data-driven case studies, etc.) that builds credibility and drives both B2C and B2B demand
• Develop marketing materials for conferences, trade shows, and partner communications.
• Collaborate with CRM and performance marketing teams to infuse storytelling and brand voice across the full funnel.
• Use AI and creative automation tools to increase efficiency and scale content production.

WHAT WE ARE LOOKING FOR

• 4–6 years of brand marketing experience within DTC, consumer tech, or healthcare/wellness. Early-stage tech experience (i.e. Series B or earlier), a plus
• Strong understanding of how to use storytelling, creative strategy, and digital experiences to build awareness and affinity.
• Skilled communicator and storyteller who can translate complex ideas into simple, inspiring narratives and full-funnel digital experiences.
• Excellent copywriting skills adaptable across channels and formats.
• Experience creating marketing collateral for sales enablement and product marketing, with proficiency in Canva or Figma; video experience a plus.
• Comfortable leveraging AI and automation tools to scale creative output and efficiency.
• Proven toolkit for making an immediate impact in a fast-paced, collaborative environment.
• Bachelor’s degree or higher in Marketing, Business, or a related field.