[Hiring] Senior B2B Demand Generation Manager @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

The Senior B2B Demand Generation Manager will be responsible for generating high-quality B2B leads that ultimately convert into qualified meetings and revenue opportunities. A major part of the role will involve:

• Identifying the right companies and contacts to target.
• Building and enriching prospect databases.
• Developing campaigns that warm those audiences.
• Partnering closely with the SDR and broader Sales team.
• Owning demand generation content, including newsletters, webinars, white papers, email campaigns, blog posts, thought leadership, customer interviews, and partnerships with industry leaders.

This is a hands-on role for someone who can develop strategy, execute independently, experiment quickly, and take ownership of results.

Qualifications

• 5+ years of marketing experience, with meaningful hands-on experience in B2B demand generation, growth marketing, or a closely related role.
• Proven success generating qualified B2B leads and sales pipeline.
• Demonstrated experience marketing to U.S.-based businesses and buyers.
• Experience building and enriching target account and prospect lists.
• Experience with email marketing, content marketing, webinars, lead nurturing, and campaign execution.
• Experience developing B2B content such as white papers, newsletters, thought leadership, case studies, or long-form educational content.
• Experience using data to improve campaign performance.
• Experience using AI to improve productivity, automate workflows, or create marketing assets.

Requirements

• Strong understanding of the relationship between Marketing, SDRs, and Sales.
• Strong analytical skills.
• Ability to independently develop strategy and execute it.
• Comfortable operating as a senior individual contributor without requiring a large internal team.
• Strong working knowledge of modern marketing, enrichment, CRM, automation, and AI tools.
• Strong visual judgment and the ability to produce or coordinate polished marketing materials.
• Comfortable working with significant overlap with U.S. business hours.
• Entrepreneurial approach to identifying what needs to be built and taking ownership of it.
• Hands-on approach to moving from strategy to execution.
• Commercially minded approach focused on business results.
• Ability to develop campaigns, messaging, content, and ideas.
• Resourcefulness in using technology, AI, agencies, and available resources.
• Self-directed approach to ownership without extensive oversight.

Benefits

• Opportunity to own B2B demand generation across various aspects.
• Work closely with SDRs and the broader Sales team.
• Generate qualified leads, meetings, pipeline, and revenue opportunities.

What Success Looks Like

• Test and iterate on different strategies to identify what is working and pivot toward success.
• Establish a clear and repeatable demand generation strategy.
• Build clean, segmented target account and contact databases.
• Consistently provide Sales with high-quality prospect lists.
• Launch campaigns that generate measurable engagement and qualified meetings.
• Develop an ongoing content engine across email, webinars, thought leadership, and other channels.
• Establish reporting that connects marketing activity to meetings, opportunities, and pipeline.
• Identify the channels and strategies producing the strongest ROI.
• Build a structured conference strategy with measurable pre- and post-event execution.
• Introduce AI and automation into workflows to increase output and efficiency.
• Become the internal owner of demand generation and proactively identify new opportunities for growth.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form.
• Record a video showcasing your skill sets.