Role Description
We are looking for a hands-on Senior Affiliate Marketing Specialist to own and scale the affiliate growth program end to end. The role will focus on:
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Partner recruitment
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Onboarding
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Activation
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Performance optimization
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Commercial management
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Quality control
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Revenue growth across a diverse global network of affiliate partners
You will manage relationships across:
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Product reviewers
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Comparison websites
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Content creators
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Cashback platforms
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Publishers
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Verified online communities
The role requires strong analytical thinking and commercial judgment to improve:
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CAC
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ROAS
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LTV
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Conversion quality
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Partner ROI
As a senior individual contributor, you will have direct ownership of:
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Partner relationships
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Program operations
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Performance growth
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Continuous optimization
You will work closely with:
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Creative
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Product
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Brand
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Data
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Engineering
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Finance
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Legal teams
Key Responsibilities include:
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Develop and execute comprehensive affiliate marketing strategies focused on partner recruitment, activation, retention, and revenue growth across global markets.
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Identify, recruit, onboard, and develop strategic affiliate partners while negotiating contracts, commission structures, incentives, and commercial terms.
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Manage affiliate relationships end to end, including tracking codes, promotional offers, payment reconciliation, partner support, activation, and ongoing relationship management.
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Analyze affiliate performance across cohorts, geographies, partner categories, and individual partners to identify growth opportunities and performance gaps.
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Monitor key metrics including revenue, conversion quality, CAC, LTV, ROAS, partner ROI, and fraud indicators, translating insights into actionable optimization strategies.
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Manage commission expenditure within approved budgets and recommend budget reallocations based on partner performance, growth potential, and ROI.
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Design and execute structured tests across commission tiers, partner incentives, promotional offers, audience segments, and campaign mechanics to improve conversion and partner engagement.
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Collaborate with Creative teams to develop compelling promotional content, marketing materials, and affiliate assets that support partner activation and campaign execution.
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Partner with Product, Brand, Data, and Engineering teams to improve tracking, attribution, measurement accuracy, and fraud detection capabilities.
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Work closely with Finance and Legal teams to support payment processes, commercial agreements, compliance, and revenue-quality requirements.
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Maintain strong relationships with affiliate partners and provide ongoing guidance, performance insights, and support to improve engagement and retention.
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Stay updated on affiliate marketing trends, competitive developments, emerging technologies, regulatory requirements, and industry best practices.
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Present performance findings, business insights, and optimization recommendations through dashboards, written reports, and structured presentations to internal stakeholders and partners.
Qualifications
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5+ years of hands-on experience in affiliate marketing, preferably within a B2C subscription, consumer technology, SaaS, or digital business.
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Proven experience recruiting, onboarding, activating, and scaling affiliate partner networks across international markets.
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Strong track record of managing partner performance and making data-driven recommendations around commissions, incentives, budgets, acquisition, revenue, and ROI.
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Hands-on experience with affiliate platforms and networks such as Impact, PartnerStack, or comparable affiliate management platforms.
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Strong analytical ability to evaluate partner performance, identify high-potential segments, diagnose changes in results, and prioritize optimization opportunities.
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Good understanding of attribution, fraud detection, quality control, and affiliate measurement methodologies.
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Experience using performance data to influence partner recruitment, incentive structures, campaign strategy, and program decisions.
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Strong communication skills, with the ability to present complex performance findings and recommendations clearly through dashboards, reports, and presentations.
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Ability to collaborate effectively with remote, cross-functional teams across Marketing, Product, Brand, Data, Finance, Engineering, Creative, and Legal.
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Demonstrated experience managing multiple partner relationships, priorities, and commercial discussions with a high degree of ownership.
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Experience designing, executing, and analyzing structured experiments to optimize partner incentives, offers, audience segments, and conversion mechanics.
Requirements
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Affiliate Marketing
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Affiliate Program Management
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Performance & Revenue Optimization
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Data Analysis & Attribution
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Partner Performance Management
Benefits
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Affiliate Management
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Partner Recruitment
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Partner Onboarding & Activation
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Commercial Negotiation
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Commission & Incentive Management
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Fraud Detection & Quality Control
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International Affiliate Marketing
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ROAS, CAC & LTV Optimization
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Affiliate Platforms & Networks
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Experimentation & A/B Testing