[Hiring] Senior Ad Operations Analyst @Propel

Role Description

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across retail, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel.

We’re looking for a Senior Ad Operations Analyst to own how Marketplace campaigns are booked, built, launched, and delivered. That includes owning campaigns in one of our business verticals, seasonal campaigns for partners, and self-serve campaigns we’re starting to launch. You’ll report to our Ad Ops Manager and work closely with Customer Success, Business Development, Growth and Merchandising, Product, Engineering, and Marketing.

What makes this role different:

• You’ll own campaigns from the moment inventory is booked to the day the budget fully delivers.
• The campaigns vary a lot, including partner launches, pushes to millions of users, and seasonal collection pages.
• The goal is to get campaigns live on time and ensure they deliver.
• Most weeks center on your vertical and self-serve campaigns, with more time allocated to seasonal campaigns during build windows.

What you'll do:

• Own the inventory booking tool our teams use to book placements.
• Field requests outside the self-serve flow, flag utilization gaps, and add new campaign levers as they launch.
• Build campaigns in our internal CMS and Braze, including collection pages and entry points from design specs, and A/B test setup.
• Get campaigns live by cleaning QA copy, links, tags, and budgets, and running the timeline across Customer Success, Product, Engineering, and Marketing for seasonal campaigns.
• Monitor pacing, flag risk early to CSMs and BD, and work with Insights on tests and budget shifts to ensure campaigns are delivering impact.
• Run post-campaign reviews, keep documentation current, and use our AI tools to ship fixes to the booking tool and calendar.

Qualifications

• 3+ years of experience in operations, such as program management, project management, business operations, or marketplace operations.
• Brings hustle and enthusiasm, and cares about getting details right.
• Actively uses AI tools in daily work and is comfortable with vibe coding fixes.
• Experience learning new tools fast and teaching others.
• A record of owning projects end to end with little supervision, and of bringing problems to your team with a proposed fix.
• Clear, timely, and proactive communication with technical and non-technical partners, and the ability to run a cross-functional timeline and keep partners on track.
• Detail-oriented and organized, with a knack for catching small errors before they become problems.
• Skilled at prioritizing across multiple campaigns and stakeholders in a fast-paced environment.
• Comfortable in Google Sheets and HTML, and able to pick up new patterns from examples.
• Experience with A/B testing is a plus.
• Experience at a startup or in a lean, cross-functional environment.

Requirements

• 3+ years of experience in operations, such as program management, project management, business operations, or marketplace operations.
• Brings hustle and enthusiasm, and cares about getting details right.
• Actively uses AI tools in daily work and is comfortable with vibe coding fixes.
• Experience learning new tools fast and teaching others.
• A record of owning projects end to end with little supervision, and of bringing problems to your team with a proposed fix.
• Clear, timely, and proactive communication with technical and non-technical partners, and the ability to run a cross-functional timeline and keep partners on track.
• Detail-oriented and organized, with a knack for catching small errors before they become problems.
• Skilled at prioritizing across multiple campaigns and stakeholders in a fast-paced environment.
• Comfortable in Google Sheets and HTML, and able to pick up new patterns from examples.
• Experience with A/B testing is a plus.
• Experience at a startup or in a lean, cross-functional environment.

Benefits

• An immediate opportunity to make an impact on our users and the business we're building.
• A get-stuff-done culture that is also fun and caring.
• Work that really is helping people with meaningful challenges.
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
• 20 Days of PTO.
• 4% 401K match.
• $10k lifetime spend towards Carrot Fertility.
• Excellent Medical, Dental, and Vision options.
• Compensation for this position includes base salary and a performance-based bonus. The expected base salary for the role is $90,000 - $110,000. The total on-target earnings (OTE) is $99,000 - $121,000.
• Equity and excellent benefits come with this position.