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Marketing
Senior ABM Campaign Specialist
@Applydigital
[Hiring] Senior ABM Campaign Specialist @Applydigital
Mar 08, 2025 - Applydigital is hiring a remote Senior ABM Campaign Specialist. 💸 Salary: unspecified. 📍Location: Latin America (LATAM).
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
Apply Digital is looking for a Senior ABM Campaign Specialist to drive and execute a comprehensive account-based marketing (ABM) and digital advertising strategy.
- Focus on high-intent programs, one-to-few and one-to-one ABM campaigns.
- Launch targeted, personalized ad campaigns to increase engagement and revenue growth.
- Work closely with Marketing, Business Development, and Partner teams to ensure initiatives are impactful, scalable, and aligned with company goals.
- Passionate about understanding the buyer journey at each stage of the funnel.
- Translate messaging frameworks into ad campaigns that convert.
- Thrive in a collaborative environment and recognize the importance of integrated campaign execution.
- Think strategically while effectively managing operational details.
Responsibilities
-
ABM Strategy & Execution:
- Develop and execute multi-channel ABM strategies to engage and expand key accounts.
- Own end-to-end ABM campaigns, including account selection, content development, campaign execution, and performance analysis.
- Leverage data-driven insights to refine targeting, optimize campaigns, and improve ROI.
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Campaign & Ad Management:
- Launch and optimize ABM and paid ad campaigns across Rollworks, 6sense, Google Display, and LinkedIn Ads.
- Continuously test and refine messaging, audience segmentation, and creative assets to maximize engagement.
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Collaboration & Stakeholder Alignment:
- Partner with Business Development leadership to ensure ABM initiatives align with pipeline and revenue goals.
- Work with content, design, and marketing teams to create compelling messaging and assets tailored to ICPs and key accounts.
-
Technology & Performance Optimization:
- Leverage ABM and MarTech tools (e.g., Rollworks, 6sense, HubSpot, Salesforce) to manage account insights and track campaign impact.
- Analyze campaign performance metrics, identify trends, and implement optimizations.
- Report on ABM program effectiveness, including engagement metrics, pipeline influence, and revenue contribution.
Qualifications
- 7+ years of experience in ABM and LinkedIn Ads, focusing on high-intent campaigns that drive ROI and engagement.
- Must have excellent verbal and written English communication skills.
- Proven experience in B2B marketing with a strong understanding of the enterprise sales cycle.
- Proven expertise in ABM and display ad strategies, with a track record of executing successful campaigns.
- Proficiency in ABM and digital advertising platforms (e.g., Demandbase, 6sense, Rollworks, Google Display Ads, LinkedIn Ads).
- Strong project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
- A data-driven mindset with exceptional analytical skills to translate insights into strategic actions.
- Excellent collaboration and communication skills, including comfort presenting to senior leadership.
- Ability to prioritize, multitask, and meet deadlines independently and as part of a team.
- Familiarity with cookie consent compliance best practices (GDPR).
Benefits
- Broaden your skills on a range of engaging projects with international brands that have a global impact.
- We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
- We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.
- Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.
- Tailor your extended health and dental plan to your needs, priorities, and preferences.
- We work in a variety of ways, from remote, to in-office, to a blend of both.
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| 📍 | Be aware of the location restriction for this remote position: Latin America (LATAM) |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Latin America (LATAM)
|
|
Job Type
contract
|
Posted
Mar 08, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Latin America (LATAM) |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
