[Hiring] Salesforce Marketing Cloud & Data Specialist @Hines

Role Description

Our client is seeking a detail-oriented and proactive Salesforce Marketing Cloud & Data Specialist to join their Marketing team. This role is pivotal in ensuring the integrity, accuracy, and usability of Salesforce data, while owning hands-on execution of email marketing campaigns, automations, and reporting. This is a builder role, not a general email marketer role — the ideal candidate has personally built and scripted automations in Automation Studio, not just executed pre-built sends or workflows, and can speak in depth about the logic, data flow, and technical decisions behind what they've built. This person will support a senior marketing lead who currently owns most email sends and reporting, with the goal of eventually taking independent ownership of the work.

• Develop, build, test, and deploy end-to-end email campaigns and automated journeys within SFMC's Email Studio and Journey Builder.
• Build and script automations in Automation Studio, including custom/one-off reporting pulls and conditional (if/then) logic.
• Manage and segment email lists/data to ensure accurate targeting and personalization.
• Create dynamic content and personalization within email templates.
• Maintain and update subscription centers via Marketing Cloud pages.
• Maintain accuracy, consistency, and completeness of data across Sales Cloud, Marketing Cloud, and related platforms.
• Audit, clean, and harmonize data to eliminate duplicates, outdated records, and inaccuracies.
• Create, customize, and manage reports and dashboards in Sales Cloud and Marketing Cloud.
• Analyze email performance data (opens, clicks, engagement) using Excel — pivot tables, VLOOKUPs, and cross-referencing across multiple sheets.
• Support ad-hoc reporting requests from marketing stakeholders.
• Work closely with a small marketing team (4-5 people) to understand data needs and campaign goals.
• Communicate proactively — flag issues, provide status updates, and manage competing priorities across stakeholders.

Qualifications

• 4-7 years of experience in Salesforce Sales Cloud and Salesforce Marketing Cloud.
• Strong, hands-on Automation Studio experience — must have personally built automations, not just used or executed them.
• Working knowledge of scripting/technical logic within Automation Studio (e.g., AMPscript, SQL, JavaScript).
• Solid experience with Journey Builder.
• Good working knowledge of Sales Cloud — reporting, campaigns, objects/fields.
• Strong reporting/data analytics skills and advanced Excel (pivot tables, VLOOKUPs, cross-referencing).
• Excellent written and verbal communication skills; this is a fully remote role requiring proactive updates.
• Strong prioritization skills and the ability to manage multiple stakeholder requests.
• Comfortable working independently and troubleshooting before escalating.

Requirements

• Salesforce certifications (helpful, not required).
• Experience with Salesforce Data Cloud.
• Prior experience working in a small/lean marketing team.
• Industry or sector-specific experience is not required.