[Hiring] Retention Strategist (Email/SMS) - eCommerce LTV Growth @Right Hook Digital

Role Description

This role involves being a Retention Strategist at a leading eCommerce Growth Agency, focusing on improving customer lifetime value and repeat demand.

• Build, optimize, and scale email/SMS flows and campaigns
• Design post-purchase and LTV journeys that drive true repeat demand
• Manage segmentation, behavioral triggers, predictive audiences
• Maintain balanced flow vs campaign revenue share
• Maintain list health & deliverability (non-negotiable expectation)
• Analyze performance across Klaviyo, Shopify, and Hiro Analytics
• Identify opportunities linked to LTV growth, repeat rate, and time-to-second-order
• Present account insights clearly — what happened and why it matters
• Provide inputs that help Growth Strategists scale profitably
• Run meaningful, hypothesis-driven tests
• Document findings into team playbooks and best practices
• Build trust and rapport with clear, strategic communication
• Lead retention strategy meetings
• Provide forward planning and strategic clarity
• Support cross-channel alignment for unified growth outcomes
• Share insights, elevate peers, and contribute to teamwide improvement
• Stay ahead of platform changes and evolving lifecycle benchmarks

Qualifications

• 2+ years hands-on eCommerce Email/SMS experience
• 2+ years inside Klaviyo (flows, segmentation, deliverability, testing)
• Proven results increasing LTV, repeat rate, or flow revenue contribution
• Experience managing lists of 50k–100k+
• Ability to analyze cohorts, retention curves, and order behavior
• Strong ability to brief copy/design clearly
• Superior communication — written & verbal
• Strong prioritization and ability to manage multiple accounts
• Calm, mature, coachable, accountable
• Team player (we elevate one another)

Requirements

• Competitive base salary $90k–$105k (depending on experience)
• Work with fast-growth DTC brands across multiple verticals
• Access to elite training, internal playbooks, and coaching
• Clear progression path: Strategist → Senior → Lead
• Support team including email specialists, designers, copywriters & Growth Strategists
• Opportunity to help shape the future of the Retention Department
• Remote-first, global team environment