[Hiring] Retention Senior Manager - Beauty Business Unit @Trafilea
Apr 01, 2025 - Trafilea is hiring a remote Retention Senior Manager - Beauty Business Unit. đź’¸ Salary: unspecified. đź“ŤLocation: Latin America (LATAM), Uruguay.
Role Description
At Trafilea, we believe retention isn’t just a metric—it’s the heartbeat of our brands. In the fast-evolving world of beauty, loyalty is earned through unforgettable experiences, meaningful connections, and personalized value at every touchpoint. Our mission is clear: to transform every purchase into a long-term relationship and every customer into a true brand advocate.
As Retention Sr. Manager – Beauty Brands, you’ll lead the charge in turning one-time shoppers into lifelong fans of Revel Beauty and The Spa Dr. You’ll be the architect behind innovative, data-fueled retention strategies that drive subscription growth, reduce churn, and boost customer lifetime value (LTV)—all while delivering real beauty, real results, and real connection.
In this role, you’ll own the full retention ecosystem:
- Crafting engaging lifecycle journeys
- Optimizing repurchase rates
- Scaling loyalty programs powered by AI personalization
- Bringing ideas to life across Email, SMS, Push Notifications, and emerging channels
Collaborating closely with our Data Science, Creative, and Growth teams, you’ll continuously test, learn, and innovate to stay ahead of the curve and ensure our customers don’t just buy—they belong.
If you’re passionate about beauty, data-driven growth, and building brands people love to come back to, this is your opportunity to make a lasting impact and redefine what retention looks like in the beauty industry.
Responsibilities
- Develop and execute a comprehensive retention strategy tailored to Revel Beauty and The Spa Dr's subscription and e-commerce models.
- Identify retention opportunities by analyzing customer data, market trends, and competitor insights.
- Align retention initiatives with each brand’s unique identity and overall business objectives.
- Leverage customer segmentation to design hyper-personalized campaigns, product recommendations, and engagement plans.
- Develop targeted strategies for different customer cohorts to enhance the subscription experience and build loyalty.
- Continuously refine and improve personalization efforts based on customer feedback and behavior.
- Analyze the customer lifecycle within the subscription models to identify improvement opportunities for onboarding, engagement, and renewal processes.
- Design strategies to increase subscription conversion rates and maximize lifetime value.
- Collaborate with product and marketing teams to test subscription offers, pricing, and incentives.
- Monitor subscription churn drivers and design proactive initiatives to mitigate risks.
- Conduct surveys, analyze feedback, and utilize predictive models to anticipate and address customer dissatisfaction.
- Design reactivation campaigns to win back lapsed subscribers.
- Manage and optimize loyalty programs tailored to the beauty audience, ensuring measurable value for subscribers.
- Introduce innovative benefits and rewards that resonate with beauty customers to increase engagement and advocacy.
- Work closely with marketing, product, and customer service teams to ensure a cohesive customer journey across all touchpoints.
- Provide actionable insights to product teams to improve subscription offerings and customer satisfaction.
- Utilize advanced analytics tools, AI models, and CRM systems to track and improve key retention metrics.
- Prepare detailed reports and insights on subscription performance and retention strategies for senior leadership.
- Mentor and guide a team of retention specialists, fostering a culture of innovation, collaboration, and continuous learning.
- Encourage the adoption of AI-driven tools and methodologies within the team.
Qualifications
- Bachelor's degree in Marketing, Business, Data Science, or related fields; Master’s degree is a plus.
- Minimum of 7 years of proven experience in customer retention management, with a strong focus on subscription-based business models and e-commerce.
- Demonstrated success in building, optimizing, and scaling subscription programs to drive customer retention, reduce churn, and maximize lifetime value.
- Solid expertise in customer segmentation, lifecycle marketing, loyalty programs, and AI-driven personalization, specifically applied to subscription audiences.
- Strong analytical skills with the ability to interpret complex customer data, subscription metrics (churn rate, LTV, cohorts), and design data-driven retention strategies.
- Advanced proficiency in CRM and marketing platforms such as Klaviyo, Salesforce, Looker, and familiarity with subscription management tools.
- Proven leadership experience managing cross-functional teams (marketing, creative, data, product) to deliver high-impact retention and subscription initiatives.
- Outstanding project management and organizational skills; able to lead multiple initiatives in a fast-paced, digital-first environment.
- Strategic and creative thinker, constantly looking for ways to improve subscription engagement, reduce cancellations, and enhance customer experience.
- Deep understanding of beauty industry trends and consumer behavior is a plus, particularly in relation to subscription products and customer loyalty.
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| đź“Ť | Be aware of the location restriction for this remote position: Latin America (LATAM), Uruguay |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
unspecified
|
Remote
Location
Latin America (LATAM), Uruguay
|
|
Job Type
full-time
|
Posted
Apr 01, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Latin America (LATAM), Uruguay |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
