Back to Remote jobs >
Marketing
Retention Manager for Apparel Subscriptions
@Trafilea
[Hiring] Retention Manager for Apparel Subscriptions @Trafilea
Apr 01, 2025 - Trafilea is hiring a remote Retention Manager for Apparel Subscriptions. đź’¸ Salary: unspecified. đź“ŤLocation: Latin America (LATAM), Europe, USA, UK, Canada, APAC.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
As Retention Manager – Subscriptions (Apparel), you will be at the forefront of driving recurring revenue from our existing paid members while unlocking untapped opportunities within our 10M+ customer base. You will lead strategic retention initiatives across our Shapermint Club, Shapermint Club Pro, Truekind Elite Club, Shapermint Club Plus (ShaperBox), Product Autoship, and Try Before You Buy programs—maximizing LTV, reducing churn, and improving repurchase rates.
- Measure and Track Subscription Cohort Metrics: Monitor key indicators such as Activation Rate, Churn Rate, Net Collection Rate, LTV, Survival Rates, AOV, Repurchase Rates, Trial Conversion Rate, and % of orders with subscription across all programs.
- Weekly Reporting and Analysis: Prepare and deliver weekly performance reports by program, covering revenue, profit, repurchase rates, customer growth, and channel metrics (CTR, CVR, Unsubscription Rate), highlighting blockers and improvement areas.
- Daily & Weekly Operational Cadence: Participate in daily and weekly team rituals, reporting on priorities, results, channel performance, and potential blockers.
- Strategic Planning & Roadmapping: Define strategic maps for each subscription program, setting quarterly goals and building a detailed roadmap of initiatives, deadlines, and accountable owners.
- Customer Segmentation & Prioritization: Analyze customer clusters and RFM segments to map opportunities, define priority matrices per segment, and identify key behavioral patterns influencing retention.
- Testing Calendar & Channel Management: Lead the testing roadmap for subscription programs across Paid Media, E-mail, SMS, and Push channels to optimize performance and retention.
- Tech Stack & Website Optimization: Identify and manage website and tech development needs related to subscription performance, collaborating with IT to prioritize and execute backlog items.
- Data & Dashboard Optimization: Conduct weekly reviews with Data & BI teams to refine subscription dashboards, ensuring accurate tracking of all cohort and channel metrics.
- Customer Communication & Lifecycle Management: Oversee the subscription communication calendar, managing creative production, segmentation, copywriting, and ensuring alignment with overall brand strategy and lifecycle moments.
- Subscription Tribe Leadership: Represent Retention within the Subscription Tribe, coordinating with squads (e.g., SHM Club, Autoship) to ensure subscription strategy execution, reporting key metrics, and driving continuous improvement in customer retention and loyalty programs.
Qualifications
- 5+ Years of Experience in CRM, Retention & Subscription Programs: Solid background in managing customer retention strategies, with proven experience in subscription-based business models (mandatory).
- Deep Knowledge of Customer Segments & Direct Marketing: Skilled in analyzing customer behavior and leading targeted retention initiatives.
- Hands-on Expertise in CRM & Marketing Platforms: Strong experience managing Own Channels (E-mail, SMS) campaigns; experience with Push Notifications is a plus.
- Proven Leadership Experience: Previous experience leading squads or multidisciplinary teams, driving subscription growth and retention.
- Bachelor’s Degree in Relevant Field: Business, Marketing, Analytics, or related studies.
- Empathy & Growth Mindset: Open-minded, empathetic professional, passionate about continuous improvement and personal/professional growth.
- Strong Communication & Listening Skills: High active listening ability, with strong interpersonal skills to manage teams, stakeholders, and conflict resolution.
- Detail-Oriented & Reliable: Committed to high-quality execution, with excellent follow-through and organizational discipline.
- Time Management & Flexibility: Able to prioritize effectively, adapt to dynamic environments, and ensure timely delivery of results.
- Language & Technical Skills: Advanced English proficiency (oral and written) is mandatory; Spanish and knowledge of Data Science, SQL, or analytics tools are a strong plus.
Similar Remote Jobs
More jobs at Trafilea
-
Marketing unspecified Latin America (LATAM), UruguayApr 01, 2025
More Marketing jobs
-
Marketing unspecified USAApr 07, 2025
More jobs in Latin America (LATAM)
-
Sales / Business unspecified Latin America (LATAM)Apr 07, 2025
-
Software Development 800€ monthly Latin America (LATAM)Apr 07, 2025 -
Software Development unspecified Northern America, Americas, Latin America (LATAM) +80 moreApr 07, 2025
Kickstart Your Job Search
Need advice to apply?
Join our free
Webinar « 3
Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free
Unlock 55,304 additional remote jobs, advanced search & email notifications
Get Access Now
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
Try for free - no card required.
️
| đź“Ť | Be aware of the location restriction for this remote position: Latin America (LATAM), Europe, USA, UK, Canada, APAC |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
Latin America (LATAM), Europe, USA, UK, Canada, APAC
|
|
Job Type
full-time
|
Posted
Apr 01, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: Latin America (LATAM), Europe, USA, UK, Canada, APAC |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
