[Hiring] Request for Proposals: Digital Strategy @MOVE Texas

Role Description

MOVE Texas is seeking a digital strategy partner to help build and execute a robust digital plan through the 2026 election. This engagement supports a broader investment in our Communications function and aims to strengthen our internal team's capacity.

Our Digital Challenges

• Build a Digital Plan With Clear Goals Through the Election
• Elevate Paid & Earned Media Beyond a Reactive Posture
• Build Internal Capacity
• Integrate Digital Strategy With Our Narrative and Cultural Organizing Work

Scope of Work

• Develop a digital strategy and plan that defines:
  • Channel strategy across owned, earned, and paid media through the 2026 election and early 2027 legislative planning
  • Goals and KPIs tied to organizational priorities (voter engagement, base growth, campaign visibility)
  • A measurement framework and reporting cadence the team can sustain after the engagement
• Support paid and earned media strategy and execution, including:
  • Budget allocation guidance across platforms
  • Testing and optimization support throughout the cycle
  • Strategy specifically aimed at younger-audience and electoral engagement goals
  • Proactive earned/traditional media strategy heading into the 2027 legislative session
• Establish a professional development plan for the internal Communications team, including:
  • Structured training in owned, earned, and paid media strategy, platform best practices, and digital analytics
  • Working sessions where internal staff are active participants
  • Documentation, playbooks, or frameworks the team can reuse independently

Deliverables

• Digital Strategy & Plan
  • Channel-specific strategy through the 2026 election and early 2027 legislative planning
  • Defined goals/KPIs and measurement framework
  • Recommended reporting cadence and structure
• Paid and Earned Media Support
  • Budget allocation guidance
  • Testing/optimization approach and check-ins
  • Proactive earned/traditional media strategy for the 2027 legislative session
• Professional Development
  • Package Training sessions/materials for internal staff
  • End-of-engagement capacity assessment and handoff documentation

Milestones & Deadlines

• Onboarding: Early October
• October: Execute paid and earned media support tied to GOTV, EP, and electoral engagement goals
• November-December: Conduct in-depth professional development training with Communications team
• Early November: Deliver post-election engagement analysis
• Mid-Late November- Early December: Support development of communications/digital plan for 2027 legislative session

Our Digital Evolution

MOVE's digital presence is inseparable from the narrative and cultural organizing work that grounds it. Our content and strategy need to reflect the same base our cultural organizing and communications team serves.

Our Ideal Candidate

• Has established experience with movement organizations, campaigns, or nonprofits
• Has a demonstrated track record of building internal client capacity
• Understands paid, owned, and earned digital strategy across a full election cycle
• Can work collaboratively with an internal team
• Is able to translate strategy into training and documentation

Budget

MOVE Texas has budgeted $20k for this contract.

Submission Deadline

5pm on September 28th

Process

• Submit a proposal that includes:
  • A background of your firm
  • Examples of similar digital strategy engagements
  • Why you believe you are the best partner for this project
  • An overview of your approach to strategy development
  • Proposed team and their roles
  • Pricing structure and estimated cost

Timeline

• Applications Accepted: Friday, September 11th - Friday, September 25th
• Determination & Notification: Week of September 28th
• Contract Start Date: October 1st
• Contract End Date: December 10th

Points of Contact

People Operations, [email protected]