[Hiring] Regional Marketing Manager @AdTech Holding

Role Description

We are looking for a Regional Marketing Manager (East & South East Asia) for our Marketing Department!

• Regional strategy
  • Own the regional marketing budget and shape the brand strategy for each market
  • Develop and test hypotheses on audiences, USPs and brand perception
  • Track local and global competitors, research local platforms (WeChat, Douyin, TikTok, etc.), partners, agencies and events
  • Report monthly on key metrics by market: leads, activations, revenue from new clients
• Lead generation & campaigns
  • Set acquisition KPIs and plan local campaigns, including paid search (Baidu in China, Google across SEA) via local agencies
  • Brief local agencies, review results and localize creatives (landing pages, banners, content)
  • Run local events and meetups (e.g. ChinaJoy, regional industry conferences)
• Communities & reputation
  • Build and grow communities on local platforms (WeChat accounts, regional groups and channels)
  • Manage local brand reputation and work with influencers, KOLs and MCN agencies together with the PR team
• Sales & product collaboration
  • Align with Sales on target markets and priority accounts, hand over qualified leads and track conversion
  • Equip Sales with localized materials and support them at events
  • Join custdev interviews, build target-audience profiles and share regional insights with the marketing team

Qualifications

• Native Mandarin and working English (B2+), enough to present to the global marketing team
• 3–5 years in marketing, including at least 1–2 years owning a direction or market end-to-end, not only executing tasks inside a large team
• Hands-on experience running marketing in mainland China with real budget responsibility: you decided where the money goes and defended those decisions
• Practical knowledge of the Chinese ecosystem: WeChat official accounts, Douyin/RED, Baidu SEM, local KOL/MCN market
• Experience briefing and managing external agencies and contractors
• Track record you can speak to in numbers: leads, cost per lead, conversion to client
• Experience proposing and testing your own hypotheses, then scaling or stopping them
• Comfortable working independently with a manager in a different timezone

Requirements

• Nice to have: Background in adtech, affiliate, performance marketing or advertising
• Network among Chinese media-buying communities
• Experience in SEA markets (Vietnam, Indonesia, Philippines)

Benefits

• Freedom of choice with a cafeteria benefits system where you can choose which benefits would fit your individual needs
• Standard pack of benefits including:
  • Medical services coverage
  • Fully covered 10 working days of sick leave per year
  • 5 additional day-offs per year
  • English and other languages compensation
  • Quarterly and annual bonuses
  • Corporate events, gifts, etc.

Please note, that by applying to this position, you confirm your consent to the processing of your personal data for recruitment purposes.