[Hiring] Regional Activation Manager @The Farmer's Dog

Role Description

As the Regional Activation Manager- South Central, you’ll be responsible for bringing our brand to life across key markets throughout the South Central region. This role leads the planning and execution of regional activations, events, partnerships, and market-level initiatives that build brand awareness, deepen consumer engagement, and drive business results. Working closely with cross-functional teams and local partners, the Regional Activation Manager will translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution across the region.

How You'll Make An Impact

• Own end-to-end execution of activations in your region: venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management.
• Localize national campaign concepts for your market’s audience.
• Manage regional budget, ensuring spend tracks to plan and ROI is measurable.
• Build and maintain relationships with local partners, venues, and vendors.
• Serve as the primary point of contact for regional stakeholders.
• Travel within the region as needed (up to ~50-60%) for on-site activation support.

Qualifications

• You have at least two years of relevant experience.
• You’re a builder and executor who loves turning big-picture brand strategy into memorable, on-the-ground experiences.
• You understand how to bring a brand to life locally, adapting national priorities to resonate with consumers and communities across the South Central region.
• You’re a natural relationship builder who can develop strong partnerships with internal teams, external partners, vendors, and local stakeholders.
• You’re comfortable owning activations from concept through execution, managing timelines, budgets, logistics, and partners along the way.
• You have a strong pulse on culture, consumer trends, and what’s happening in your markets, and you know how to turn those insights into action.
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions.
• You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail.
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously.
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making.
• You’re comfortable spending significant time in-market and traveling throughout the South Central region to support activations, partners, and key opportunities.
• You’re based in the Dallas area.
• You love dogs.

Benefits

• Dog-friendly office in SoHo.
• Market-competitive compensation and equity packages.
• Comprehensive Healthcare, Dental, and Vision.
• Company supported mental health benefits.
• 12 week paid parental leave.
• Competitive 401k plan with company match.
• Flexible PTO.
• Discounted fresh food for your pup.
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug.