[Hiring] Real-Time Personalisation Manager @Yellow Social Interactive
Mar 07, 2025 - Yellow Social Interactive is hiring a remote Real-Time Personalisation Manager. 💸 Salary: competitive salary. 📍Location: Europe.
Role Description
The Real-Time Personalisation Manager will lead the development and execution of a real-time personalisation strategy to create a seamless, omnichannel customer experience across the entire lifecycle. This role demands a data-driven mindset, expertise in A/B testing and customer segmentation, and a passion for leveraging technology to deliver tailored content and offers in real time.
- Develop and execute a real-time personalisation strategy aligned with overall business and marketing goals.
- Continually stay up to date with platform developments and be a pioneer in rolling out the platform capabilities in an optimised strategic way.
- Align closely with our Product team to integrate any new features or technologies.
- Work closely with BI team to integrate and utilise data models into personalised Bloomreach automations.
- Scope and deliver real-time personalised content, offers, and recommendations across digital channels (eg. on-site, SMS, Push, Weblayers, Email).
- Run A/B and multi-variant testing to continuously optimize personalisation efforts.
- Analyse personalisation initiatives, providing regular insights to the wider business.
- Work closely with the wider marketing team, product, design and analytics teams to ensure cohesive and consistent customer journeys.
- Ensure all personalisation practices adhere to data privacy regulations and compliance requirements.
Qualifications
- Proven experience in a personalisation, CRM, or real-time marketing role, preferably in the gaming industry.
- Strong understanding of customer segmentation, lifecycle marketing, and behavioural targeting.
- Ability to interpret complex data sets and translate insights into actionable strategies.
- Excellent project management skills and the ability to manage multiple initiatives simultaneously.
- Strong listening and communication skills with an open, collaborative approach.
- Experience with using Bloomreach or equivalent multi-channel real-time marketing tools (such as Optimove/Adobe Experience Cloud/Segment).
- Educated to Degree level or equivalent Professional Experience.
Benefits
- Competitive salary
- Private Health Insurance
- Training & Opportunities for professional development
- Dynamic and collaborative work environment
- Performance Bonus
Company Description
We are a fast growing, triple-digit growth, Social Gaming operator on the path to being #1. HQ in Gibraltar.
We are looking for exceptional, smart talent striving to be number one.
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| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
competitive salary
|
Remote
Location
Europe
|
|
Job Type
full-time
|
Posted
Mar 07, 2025
|
| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
