[Hiring] Public Sector Field Marketing Manager @SANS Institute

Role Description

We are seeking a Public Sector Field Marketing Manager to join our North America - Field Marketing team. This role plays a key part in developing and executing integrated demand generation strategies that drive pipeline growth and customer acquisition across the U.S. Federal and State, Local, and Education (SLED) markets, with additional support for Canada Public Sector.

• Serve as the primary marketing partner to Public Sector Sales leadership, translating business priorities and go-to-market strategies into targeted, measurable marketing programs.
• Provide market insights and public sector-specific requirements to Product Marketing, Content Marketing, Digital Marketing, Brand, and Campaigns & Events teams.
• Partner with Sales to analyze pipeline performance, identify opportunities and gaps, and develop targeted marketing initiatives.
• Lead the planning, execution, and optimization of account-based marketing (ABM) campaigns.
• Plan and execute virtual and in-person events that generate qualified pipeline and strengthen customer relationships.
• Customize and deploy enterprise marketing campaigns developed by the Campaigns & Events team.
• Collaborate with Content Marketing, Brand, and Sales to build strategic partnerships.
• Partner with the Campaigns team to drive registration and promotion for customized marketing programs and events.
• Measure, analyze, and report on campaign and event performance.
• Support additional marketing initiatives and cross-functional projects as needed.
• Perform other related duties as assigned.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with a strong focus on field marketing, demand generation, account-based marketing (ABM), or sales enablement.
• Proven experience developing, executing, and optimizing integrated marketing campaigns.
• Demonstrated creativity, innovation, and quality execution in developing targeted marketing programs.
• Experience partnering closely with U.S. Federal Sales teams.
• Solid understanding of the U.S. Federal procurement process and government buying cycles.
• Experience supporting go-to-market strategies for the U.S. Federal and/or SLED markets.
• Proficiency with Salesforce CRM and experience leveraging CRM data.
• Experience with marketing automation platforms and digital marketing tools.
• Strong project management and organizational skills.
• Excellent verbal, written, and presentation communication skills.
• Strong analytical skills with the ability to interpret marketing data.
• Self-motivated, adaptable, and able to thrive in a dynamic environment.
• Demonstrated ability to build collaborative relationships with cross-functional stakeholders.
• Unrestricted authorization to work in the USA; visa sponsorship is not available.

Requirements

• Experience marketing cybersecurity, technology, SaaS, or professional education solutions to U.S. Federal agencies and/or SLED organizations.
• Experience developing and executing account-based marketing (ABM) strategies for public sector customers.
• Familiarity with government contract vehicles, procurement channels, and public sector marketing best practices.
• Demonstrated success planning and executing executive briefings, government events, conferences, and industry trade shows.
• Entrepreneurial mindset with a proactive, hands-on approach to problem-solving and execution.

Benefits

• Expected salary range: $90-120k OTE (comprised of base salary & bonus), depending on geographic location, skills, and experience.
• Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
• Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance.
• Voluntary benefits including accident insurance and identity theft protection.
• Fitness and wellness programs; company paid employee assistance program (EAP).
• Generous paid time off, including volunteer time.
• Access to professional development and SANS training opportunities.