[Hiring] Programmatic Media Buyer @Tort Experts

Role Description

The Programmatic Media Buyer will lead the execution and optimization of performance-driven programmatic campaigns across CTV, OTT, and digital audio platforms. This role focuses on direct-response outcomes such as lead generation and cost efficiency, not top-of-funnel brand awareness.

We are looking for someone with 3+ years of programmatic buying experience who can take ownership of strategy and help grow these channels as a core part of our performance marketing efforts. The ideal candidate is analytical, proactive, and comfortable operating in a fast-paced, results-driven environment.

You’ll work closely with our internal marketing team to launch, optimize, and scale campaigns, test targeting strategies, analyze performance data, and continuously improve results.

What you'll do

• Programmatic Campaign Execution (Direct-Response Focus)
  • Build, launch, and manage programmatic campaigns across CTV, OTT, and digital audio platforms.
  • Structure campaigns, audiences, and budgets to optimize toward CPA/CPL and conversion performance.
  • Monitor pacing and performance to ensure campaigns are hitting efficiency and lead-generation goals.
• Optimization & Performance Management
  • Monitor campaign performance daily and implement data-driven optimizations.
  • Analyze key metrics including CPA/CPL, CTR, CPM, and conversion performance.
  • Adjust bids, audiences, and inventory sources to improve efficiency and scale results.
• Testing & Performance Improvement
  • Run tests across audiences, creatives, and inventory sources to improve campaign performance.
  • Identify new targeting opportunities and programmatic strategies that can drive additional leads or conversions.
  • Help expand and improve programmatic channels through continuous testing and optimization.
• Reporting & Analysis
  • Pull performance reports from DSPs and internal dashboards.
  • Track trends in CPA, conversion volume, and efficiency and flag performance shifts early.
  • Provide clear insights and recommendations based on campaign data.

Qualifications

• 3+ years of experience in programmatic media buying or performance marketing.
• Hands-on experience with CTV, OTT, or digital audio campaigns.
• Experience managing campaigns focused on direct-response outcomes such as lead generation or conversions.
• Experience working with Demand Side Platforms (DSPs) such as:
  • The Trade Desk
  • DV360
  • StackAdapt
  • Yahoo DSP
  • Amazon DSP (a plus)
• Strong analytical skills and ability to optimize campaigns based on performance data.
• Comfortable working with Google Sheets or Excel for reporting and analysis.
• Self-starter who takes ownership of campaign performance.
• Quick learner who can adapt to new platforms and strategies.
• Able to thrive in a fast-paced, performance-driven environment.

Benefits

• Uncapped quarterly profit-sharing bonuses based on company performance.
• 100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees):
  • medical (Aetna)
  • dental (Guardian)
  • vision (Guardian)
• 100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees):
  • $500 free FSA company contribution, even if $0 employee contribution.
• 401k plan with full company match of up to 6% of salary and no vesting period required (US based employees).
• Unlimited paid time off with planned role/responsibilities coverage.
• Work from home equipment budget (at company's discretion).
• Forever remote work environment.