[Hiring] Programmatic Analyst @Publicis Groupe Holdings B.V

Role Description

Publicis Global Delivery is looking for a Programmatic Media Specialist who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others. The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup programmatic campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitor the health of campaigns and ongoing optimization efforts to meet campaign objectives, including:
  • Daily management of campaign budgets
  • Website conversions
  • Bid management
  • Ad creative based on performance history and the client's objectives
• Ensure the quality of deliverables and campaign setup within the programmatic media platforms.
• Proactively make suggestions and troubleshoot issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that may arise within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
• Assist in Programmatic and Digital media training sessions and complete the required certification and updates.
• Connect daily with the global account team over email, IM, and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to the client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Qualifications

• Intermediate programmatic media campaign management/optimization knowledge.
• Good communication skills.
• Result-oriented skills.
• Attention to detail skills.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting).
• Intermediate Excel knowledge.

Requirements

• Strong knowledge in one of the following fields:
  • Media planning
  • Media buying
  • Creative strategy
  • Ads bidding management tools: Marin, Kenshoo, 4C.
  • Verification tools: IAS – Double Verify - MOAT.
• Knowledge on Yahoo and Amazon DSP.