[Hiring] Product Marketing Strategist @Sprout Social

Role Description

Sprout Social is looking to hire a Product Marketing Strategist to the Marketing team who will help us stay ahead of our competitors and stand out with industry analysts.

What you’ll do:

• Competitive intelligence (about 70% of your time)
  • Track our key competitors.
  • Conduct in-depth, always on analysis of our key competitors, spanning social media management, social listening, media monitoring and influencer marketing.
  • Be our early warning system.
  • Publish regular intelligence reports.
  • Respond fast when competitors move.
  • Shape how we win.
  • Jump into deals.
  • Keep our competitive source of truth current.
  • Build a network of sources.
  • Use AI to scale your work.
• Analyst relations (about 30% of your time)
  • Manage our relationships with industry analysts.
  • Support major analyst evaluations.
  • Leadership/Exec support.
  • Bring analyst insight back into Sprout Social.
  • Keep the calendar and the record.

Qualifications

• 5+ years of experience in product marketing, competitive intelligence, analyst relations, market research or a similar role in business-to-business (B2B) software.
• Strong research skills.
• Strategic communicator.
• Strong AI skills.
• Live deal enablement.

Requirements

• Knowledge of the social media management, social listening or media intelligence market.
• Experience with competitive intelligence tools.
• Experience working with analyst firms, or supporting evaluations such as a Magic Quadrant or a Wave.
• Experience creating sales enablement materials such as battle cards.

Benefits

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental, and vision insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions.
• Financial Security: 100% employer-paid Life and Disability insurance.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account.
• Work From Home Support: A one-time $550 USD stipend to set up your home office.
• Giving Back: 16 hours of paid volunteer time annually.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare, and discounted pet insurance.