[Hiring] Product Marketing Specialist @OSOME

Role Description

As our Product Marketing Specialist for the Startup segment, you will be the primary execution engine of our high-velocity scale-up and venture-backed growth. This is a high-autonomy role requiring a rare, scrappy "full-stack" product marketer.

• Funnel Conversion Optimization: Achieve a target 3% MoM improvement in conversion rates across the middle-of-the-funnel.
• Pipeline Velocity Support: Empower prospects with highly contextual, stage-specific structural information.
• Product Activation & Upsell Loops: Drive the adoption, feature stickiness, and recurring utilization of advanced features.
• Sales Readiness Optimization: Maintain an up-to-date, authoritative repository of competitive positioning frameworks.
• Accelerator Channel Growth: Expand Osome's market footprint by embedding our brand into core venture hubs.

What you'll do:

• Startup Market Intelligence & Deep Research: Conduct exhaustive primary and secondary research across our 4 core markets.
• ICP Generation & Startup Maintenance: Construct, refine, and continuously update hyper-specific Ideal Customer Profiles (ICPs).
• Sales Enablement Production: Mine insights to build highly actionable middle-of-funnel collateral.
• Product-First Onboarding Support: Map and optimize guided onboarding materials.
• Middle-of-Funnel Asset Architecture: Develop high-converting segment-specific landing pages and interactive product demos.
• Venture Hub Infiltration & GTM Activation: Identify and systematically penetrate accelerator networks.
• Campaign Value Optimization: Refine, split-test, and strengthen core value propositions.
• Field Marketing Injections: Provide fresh execution ideas and localized insights for venture events.
• Product-Led CRM Nurtures: Orchestrate automated, behavioral, product-led email marketing campaigns.
• In-App Adoption & Upsell Orchestration: Collaborate with product teams to activate new feature releases.
• Competitive Battlefront Tracking: Monitor and maintain a tactical radar on budget churners and global platform transaction boundaries.

Qualifications

• 4–6 years of progressive experience in Product Marketing, Growth Marketing, or Campaign Execution.
• Proven track record of developing high-impact sales enablement tools and automated email lifecycle sequences.
• Hands-on mastery of modern growth stacks and CRM automation infrastructure.
• Strong structural understanding of early-stage tech startup matrix and venture capital frameworks.

Key Competencies

• Segment-Level Intuition: Recognize different marketing needs for various startup types.
• The "Financial Friend" Voice: Translate complex regulatory rules into simple, actionable copy.
• Scrappy & Execution-Obsessed: Convert high-level product strategies into high-performing assets.
• Data-Driven Agility: Use data to refine growth messaging.
• Cross-Functional Collaboration: Gather and synthesize insights between teams.

Benefits

• Multi-cultural environment to enhance your global perspective.
• Learning opportunities and mentorship from peers and leaders.
• An agile working model focused on goals and performance.
• Remote working arrangement.
• Office laptop and other equipment provided.
• Monthly health allowance of USD 92.

Equal Opportunity Statement

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics.