[Hiring] Product Marketing Manager @Weave

Role Description

We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for Weave’s AI-powered healthcare solutions. This role will be the expert on Weave’s key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue. This position will be remote - India. Reports to: Director, Product Marketing.

What You Will Own

• Market Research & Insights:
  • Proven experience in qualitative and quantitative market research using a mix of methodologies—including focus groups, 1:1 customer interviews, and quantitative surveys.
  • Transform raw data and behavioral insights into clear, actionable intelligence.
  • Regularly disseminate findings across teams to align business strategy with market demand and to inform product roadmap.
• Product Discovery & Solution Validation:
  • Establish a structured discovery research function in close partnership with Product Management and Marketing.
  • Systematically validate problems and pressure test solutions.
  • Build, project-manage, and facilitate a high-impact Customer Advisory Board (CAB) program with healthcare practice stakeholders.
  • Extract ongoing strategic direction.
• Vertical Insights and Positioning:
  • Define, refine, and champion the Ideal Customer Profile (ICP) and buyer/user personas for our key verticals and audiences, including third-party partners.
  • Uncover deep insights into healthcare practice workflows, needs, and buying behaviors.
  • Build differentiated vertical messaging and positioning that speaks directly to each persona.
• Competitive Intelligence:
  • Monitor and analyze the competitive landscape within the healthcare communication and practice management space.
  • Turn threat assessments into actionable sales battlecards, proactive campaigns, and product roadmap recommendations.
• Internal & Partner Enablement:
  • Equip our Sales team, Customer Experience teams, and partner groups with high-impact assets, guides, and customer proof points.
  • Win integration-specific opportunities in the key verticals.
• EHR/PMS Ecosystem & Partner Marketing:
  • Collaborate with the Partnerships team to co-market integrations with key medical Electronic Health Record (EHR) and practice management software (PMS).
  • Build marketing campaigns that leverage partner channels to drive mutual pipeline.

Qualifications

• 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit.
• Deep and broad experience in extracting insights to better understand audiences and markets.
• Techniques: surveys, measurement tools, interviews, focus groups, etc.
• Tools: such as Qualtrics.
• Deep familiarity with healthcare practice operations, patient journey touchpoints, and the EHR/EMR technology landscape.
• Experience working with product-led funnels, utilizing data analytics platforms (e.g., Pendo, Mixpanel, Amplitude) to measure feature adoption and optimize growth loops.
• A background that blends high-level messaging craft with analytical rigor.
• Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns, preferably within a B2B SaaS environment.
• Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

What Will Make Us Love You

• Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences for every practice, patient, and interaction.
• Familiarity with B2B SaaS, healthcare, dental, or patient communication software.
• Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.
• Bias for action and a strategic mindset.

Requirements

• Employment with Weave is contingent upon the successful completion of a background check, conducted in accordance with applicable laws.

Company Description

• Weave uses Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience.
• We are an equal opportunity employer committed to fostering an inclusive workplace where all individuals are valued and supported.
• We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics.
• Beware of recruitment fraud. All official correspondence will occur through Weave branded email.