[Hiring] Product Marketing Manager @TrustArc

Role Description

Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. Looking for a “full stack” content strategist and product marketer - a critical-thinker, problem-solver, and do-er who can help with education and understanding of the exciting privacy space.

• Welcome the challenge to be the chief product evangelist for the TrustArc product you represent, including internal and external promotion and enablement.
• Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
• Create content to support product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
• Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.
• Project manage and work with internal and external collaboratives on product demo videos - with experience writing and developing video content.
• Develop website content with an eye for solution marketing messaging and ability to make technical content easy to understand.
• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
• Drive market analysis, competitor research, customer personal development, and value proposition creation.
• Educate sales and customer-facing teams on current product messaging.
• Outline and lead product marketing activities for product launches.
• Assist with strategic initiatives to drive customer adoption and help existing customers get more value out of our software and services.
• Partner with Product Marketing, Content marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
• Lead company research projects for thought leadership content and insights.
• Write and edit engaging scripts for brands and products.
• Support marketing in lead-gen activities like webinars, trade shows, etc.

Qualifications

• 3+ years of product marketing experience.
• 3+ years of experience writing a full range of content (ebooks, blogs, demo videos, emails, to sales materials).
• Proactive and carry a positive approach to working as a team.
• Experience in SaaS or B2B is a huge plus.
• Experience in online privacy a “nice-to-have” but not necessary.
• Experience testing and optimizing content and CTAs to drive engagement.
• Proven experience developing compelling product narratives.
• Strong project management skills.
• Strong written and verbal communication skills.
• Firm grasp of ways to develop strategic product marketing campaigns.
• Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.

Benefits

• Competitive compensation.
• 100% Work from Home.
• $100,000 - $145,000 a year.

Company Description

TrustArc is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organization is one that celebrates its employees for who they are, who they love, and the unique lens through which they experience the world.