[Hiring] Product Marketing Manager @NorthAB LLC

Role Description

As a Product Marketing Manager, you are critical to the success of the product. You use your deep understanding of the payments ecosystem, merchant services, processing flows, and competitive landscape in order to create and communicate compelling product stories. You will integrate AI tools into your day-to-day workflow to streamline GTM execution, accelerate market research, draft customer-facing collateral, and scale GTM strategy. Our team is high profile and highly influential. This is a cross-functional role, and will work closely with Product Management, UX/UI, Engineering, Customer Service & Tech Support, Sales, and other internal teams throughout the discovery, delivery, and go-to-market process. You will ensure that appropriate multi-channel content, enablement tools, training, and messaging are developed to best position the product to both internal and external stakeholders.

Essential Duties & Responsibilities

• Develop and refine customer-centric product messaging, positioning, and value proposition designs tailored to merchant needs and buyer journeys.
• Conduct continuous market and competitive intelligence to track industry trends, analyze competitive dynamics, and uncover product positioning opportunities.
• Lead end-to-end go-to-market (GTM) execution and pilot programs, defining target personas and gathering qualitative and quantitative feedback to inform feature improvements prior to launch.
• Collect, synthesize, and prioritize feedback and requests from merchants, sales partners, and internal organizations using modern AI prompting techniques.
• Manage multi-channel product marketing activities and collateral for product launches, including app store assets, email campaigns, blog posts, social media, demo scripts, FAQs, and videos.
• Partner with Sales to create high-impact sales enablement tools, such as pitch decks, one-pagers, and sell sheets that empower teams to win and retain business.
• Partner with cross-functional teams to build and maintain comprehensive support and training materials, including knowledge base articles.
• Champion the merchant and customer perspective to ensure a stable, secure, and seamless payment processing experience.

Qualifications

• BA/BS in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• 5+ years experience in Product Marketing, preferably within financial services, fintech, payments, SaaS, or tech-enabled B2B environments.
• Hands-on experience leveraging generative AI tools (e.g., ChatGPT, Claude, Jasper, Gemini, CoPilot, Perplexity) to accelerate research, draft high-quality content, automate repetitive tasks, and scale GTM initiatives efficiently.
• Proven track record of successfully launching products and executing GTM campaigns in complex, matrixed environments.

Requirements

• Must be a creative product thinker who connects daily marketing execution back to business goals and product strategy.
• Exceptional communication skills to translate complex technical payment capabilities into clear, benefit-driven narratives.
• Ability to navigate matrixed organizations, positively influence stakeholders, and align multi-departmental teams to keep GTM initiatives on schedule.
• Deep understanding of payment ecosystems, merchant services, APIs, and payment infrastructure workflows.
• Working knowledge of agile marketing processes, with the ability to leverage automation and AI prompting to double output without sacrificing quality.
• Thrives in fast-paced environments with ambiguity, staying ahead of evolving fintech and AI developments.

Benefits

• Medical, Dental, & Vision Coverage
• Flexible Paid Time Off
• 401(k) + Match
• Mental Health Support & Well-Being Program
• Paid Maternity & Paternity Leave
• Education Assistance
• Company-funded Lifestyle Spending Account

Salary Range

$82,000-$112,000, 5% annual bonus. Pay within this range varies by work location and on job-related knowledge, skills, and experience.

Company Description

North, and our family of companies, are committed to helping entrepreneurs grow their businesses. As an end-to-end payment solutions company, we provide everything business owners need to get paid, whether they serve customers in a physical storefront, online, or both. We pride ourselves on being large enough to offer customized solutions to our enterprise-level clients while remaining agile enough to take an award-winning, hands-on approach to personal service that our merchants won’t find anywhere else.