[Hiring] Product Marketing Manager @Keyfactor, Inc.

Role Description

As machine identities multiply, cryptographic risk rises, and AI and quantum computing reshape the market, continued leadership requires a clear understanding of where customer needs are headed and how Keyfactor can win.

Keyfactor is looking for a Director of Product Marketing to help shape product strategy and drive the market success of our solutions. Reporting to the Vice President of Product & Customer Marketing, you will lead and develop a team of product marketers and serve as a strategic counterpart to Product and GTM leadership. You will bring customer, market, competitive, and commercial insight into key decisions, sharpen how Keyfactor differentiates, and strengthen how our solutions are positioned within the Keyfactor Trust Control Plane. This role is for a leader who can move fluently between customer conversations, product and business strategy, technical subject matter, and commercial execution.

Applicants must be legally authorized to work in the United States.

Responsibilities

• Develop and execute product marketing plans for assigned solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.
• Build a deep understanding of customers, buyers, competitors, and market trends through research, customer conversations, win-loss analysis, and partnership with Sales and Customer Success.
• Partner with Product throughout the product development lifecycle, bringing customer and market insight into product decisions and supporting validation, launch readiness, and adoption.
• Develop differentiated positioning and messaging that translates technical capabilities into clear business value, connects our solutions to the Keyfactor Trust Control Plane, and informs high-quality content for buyers and the field.
• Independently plan and execute go-to-market launches for new products, capabilities, and offers, coordinating deliverables, cross-functional stakeholders, field readiness, and post-launch follow-through.
• Create sales tools and deliver enablement that help Sales and Partners lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes.
• Partner with Revenue Marketing and Customer Marketing to support acquisition, cross-sell, adoption, and expansion programs with the right audiences, messages, and proof points.
• Track launch performance, pipeline, adoption, content utilization, and competitive outcomes, using the results to recommend improvements.

Qualifications

• 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions.
• Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations.
• Strong writing and storytelling skills, with the ability to make complex technical concepts clear and relevant to both technical practitioners and business decision-makers.
• Hands-on experience across core product marketing disciplines, including positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership.
• Strong project management skills, with the ability to manage multiple priorities, coordinate cross-functional contributors, and deliver high-quality work on time.
• Analytical and commercially minded, with the ability to use performance data, customer feedback, and market evidence to evaluate results and improve execution.
• Collaborative and proactive, with the ability to build strong relationships across Product, Sales, Marketing, and Customer Success.
• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is an advantage.

Benefits

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Company Description

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via [email protected] and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.