[Hiring] Product Marketing Manager @HPE

Role Description

As Product Marketing Manager for HPE Private Cloud, you will participate in marketing strategy and execution for HPE’s Private Cloud solutions. You will own positioning, messaging, launches, and integrated campaigns that drive awareness, consideration, and demand; translating product capabilities into clear customer value and competitive differentiation.

This is a hands-on role for a senior product marketer who excels at building compelling narratives, orchestrating launches, and delivering programs that enable sellers, support partners, and resonate with IT and business decision-makers. You will bring a strong understanding of hybrid cloud and private cloud buying journeys, and the ability to simplify complex topics into outcome-oriented messaging and programs.

You will work closely with product management, sales, channel/alliances, demand generation, and field marketing teams to build integrated go-to-market plans, create customer facing assets and activations, and deliver campaigns and events that drive pipeline and adoption for HPE Private Cloud solutions.

This role partners closely with product management to ensure launch readiness, and maintain consistent platform narratives across web, sales motions, and partner communications.

Responsibilities

• Positioning, messaging, and value propositions for HPE Private Cloud solutions, translating capabilities into differentiated customer outcomes and proof points.
• Develop integrated go-to-market plans (audience, segments, use cases, routes to market) in partnership with product, sales, field marketing, and channel teams.
• Lead launches, refreshes, and lifecycle communications, including launch messaging, readiness, and cross-functional execution cadence.
• Create and maintain core marketing assets and sales enablement (web messaging, solution briefs, pitch decks, battlecards, FAQs, sales plays), ensuring consistency across platform narratives and motions.
• Partner with demand generation teams to shape campaigns, offers, and content journeys that drive awareness, consideration, and pipeline for priority segments and use cases.
• Own competitive intelligence and differentiation: monitor market trends, develop competitive positioning, and equip sales with clear talk tracks and objection handling.
• Collaborate with product and finance on packaging, pricing, and offer strategy; support business cases and value messaging that improve win rates and attach.
• Drive alignment across stakeholders (product, sales, geo/field, partners, AR/PR) by reviewing and standardizing messaging, ensuring clear briefs, and measuring program impact through closed-loop reporting and insights.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
• 8+ years of product marketing experience leading go-to-market for enterprise technology (private/hybrid cloud, infrastructure, platforms, or SaaS), with a track record of successful launches and pipeline impact.
• Proven ability to build compelling narratives and messaging frameworks that resonate with both technical and executive audiences.
• Demonstrated experience positioning complex offerings in competitive, fast-moving markets and influencing cross-functional teams without direct authority.

Knowledge and Skills

• Strong understanding of the private/hybrid cloud market landscape, buyer personas, and common enterprise use cases (e.g., modernization, governance, security, cost optimization, SaaS).
• Exceptional written and verbal communication skills, including executive-level storytelling and presentations.
• Expertise building customer facing assets and activations (customer decks, solution briefs, battlecards, sales plays) and driving adoption through field readiness.
• Strong analytical skills and comfort using data to inform positioning and go-to-market decisions.
• Creativity and intellectual curiosity to break through market noise and earn attention.
• Strong project management, influencing, and cross-functional collaboration skills.

Complexity

High. This role operates in a strategically critical and rapidly evolving market, engaging senior leaders, cross-functional teams, and partners to define and defend HPE’s position in private and hybrid cloud. Success requires synthesizing market signals, customer insights, and competitive dynamics into clear positioning and integrated programs, while driving alignment across product, sales, and marketing stakeholders to deliver measurable business outcomes.

Accessibility

HPE is committed to creating an inclusive and accessible workplace and encourages applications from all qualified individuals, including those with disabilities. If you believe you require accommodation during any stage of the application or interview process, please submit your request by completing our secure form linked here.

Benefits

• Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial, and emotional wellbeing.
• Personal & Professional Development: Programs catered to helping you reach your career goals.
• Unconditional Inclusion: Flexibility to manage work and personal needs in an inclusive environment.

Salary Information

The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.

• United States of America: Annual Salary USD 120,000 - 228,000 in Massachusetts
• 120,000 - 243,000 in California
• 105,500 - 243,000 in North Carolina & Texas

The listed salary range reflects base salary. Variable incentives may also be offered.

Company Description

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world.