[Hiring] Product Marketing Manager @The Nielsen Company

Role Description

This is a Product Marketing Manager who thinks like a strategist and builds like an operator. You own how Nielsen products go to market, not as a process to administer, but as the line that connects what the market needs, what we build, and how we win the category.

You understand the market and the customer's problem clearly enough to see what will matter before it is obvious. You carry that back to Product and shape the roadmap, so we build the thing that leads the category rather than the thing that was simplest to build. Then you turn that roadmap into a go-to-market motion that carries our customer-centric positioning all the way to the buyer.

The GTM operating model is how you do this at scale. The launch lifecycle, tiering, intake, and gates are yours to run and to sharpen. They are the instrument, not the job. The job is judgment about the market, conviction about the customer, and the standing to influence what gets built.

What you'll do

• Help build the PMM function from the ground up and turn our product vision into a market story customers act on.
• Make complex legacy architectures clear, helping the company move from tradition to innovation.
• Work across Product, Sales, and Marketing to maintain a consistent narrative.
• Understand the customer deeply enough to represent them in a product review and to shape positioning, roadmap, and category definition.
• Leverage data-driven insights to build structured launch engines and scale GTM strategy.
• Partner with Product on roadmap prioritization where customer and competitive dynamics matter.
• Translate the brand's customer-centric positioning into sharp product-level stories, grounded in real evidence.
• Build and maintain sales enablement assets: pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns.
• Turn market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning.

Who you are

• A market strategist who reads the market clearly enough to see what will matter to buyers before it is obvious.
• A customer champion who starts from the customer's problem, not the product's feature list.
• A builder who helps define the models and rhythms that turn vision into reality.
• An influential cross-functional partner who brings different organizations together around shared goals.

Qualifications

• 5-10 years in product marketing or an adjacent GTM discipline, with significant time in large-scale B2B, data analytics, or media technology.
• Comfort in technical environments, including API-driven and cloud-based architectures.
• A track record of influencing what got built, not only how it was sold.
• The instinct to connect work to the category-level positioning of Nielsen's intelligence platform.
• Strong stakeholder communication skills to influence senior partners.
• A generous teammate seen as a great cross-functional partner.
• Clear, evocative writing skills to turn complex capabilities into memorable sentences.

Benefits

• Comprehensive health and wellness plans.
• 401(k) with a Nielsen company match.
• Generous paid time off policy.
• Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.