[Hiring] Product Marketing Manager @Digital

Role Description

We are looking for a Product Marketing Manager to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the ChatGPT App Store and is undergoing a rebrand to better serve small and medium-sized businesses. This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt), and building a strong market presence within the US SMB ecosystem.

Employment Type: Full-time (Initial 3-month contract: April–June 2026, with potential for extension or conversion)

Key Responsibilities

• Go-to-Market & Launch
  • Lead the upcoming Product Hunt launch (target: early May 2026).
  • Develop positioning and messaging tailored to SMB audiences.
  • Execute launch campaigns in collaboration with external agencies.
• Content & Product Storytelling
  • Conceptualize and produce demo videos and use-case videos.
  • Build a strong library of product marketing assets.
  • Create clear and engaging product documentation and user guides.
• User & Market Insights
  • Conduct user interviews and gather actionable feedback.
  • Translate insights into product messaging and feature prioritization.
• Project Management & Cross-Functional Collaboration
  • Act as the central project manager across:
    • KOL / influencer agencies
    • Product Hunt launch partners
    • Brand/creative agencies
  • Work closely with Product Managers to align on roadmap and messaging.
• Community & Growth
  • Represent the brand at SF-based meetups, events, and hackathons.
  • Build relationships within the startup and SMB ecosystem.
  • Support community-driven growth initiatives.

Qualifications

• 3–7+ years of experience in Product Marketing, ideally in SaaS or AI products.
• Strong understanding of SMB audiences and go-to-market strategies.
• Proven experience launching products on platforms like Product Hunt.
• Ability to create or oversee high-quality marketing content (video, docs, campaigns).
• Experience conducting user research and interviews.
• Strong project management skills with multiple stakeholders/agencies.
• Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.