[Hiring] Product Marketing Manager @Riverside Insights
Apr 04, 2025 - Riverside Insights is hiring a remote Product Marketing Manager. 💸 Salary: $90,000 - $115,000 usd plus applicable bonus. 📍Location: USA.
Role Description
As the Product Marketing Manager, you will drive market adoption and financial growth by transforming deep insights into compelling product marketing strategies. This role’s mission will focus on positioning, messaging, and go-to-market strategies that resonate with the K-12 education sector, ultimately enhancing customer engagement and success.
- Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal.
- Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
- Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers).
- Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.
- Craft and regularly update compelling messaging and positioning strategies in line with market demands.
- Develop and execute customer engagement and retention strategies to reduce churn.
- Partner with campaign marketing to enhance customer communications and engagement campaigns.
- Work with product managers to develop go-to-market strategies for new product launches and feature launches.
- Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).
- Develop positioning, messaging and thought leadership strategies for Multi-lingual Learners (ML).
Disclaimer: The above statements describe the general nature and level of work performed in this role. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or adjust responsibilities as needed to support business and organizational priorities.
Qualifications
- Bachelor’s Degree or equivalent experience
- 3+ years’ experience in product marketing, at least 1+ year of that experience within the K-12 Education market
- Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas
- Experience with Assessments strongly preferred
- Proven synthesis of market research into cross-team actionable insights
- Ability to coordinate and communicate between multiple stakeholders at varying levels of an organization
- Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure
Requirements
- Remote
- Up to 15% travel for off-site team meetings
- May require stationary positions (sitting or standing) for extended periods
Benefits
- Medical, Dental, and Vision plans
- Company paid basic life and AD&D insurance
- Company paid short-term and long-term disability
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- Company paid time off (PTO)
- 13 named holidays, 2 floating holidays, and 4 early-release half days
- Quarterly Focus Days
- Flexible work arrangements
- Work-from-home expense reimbursement
- Tuition Reimbursement Program
- Company orientation and 30/60/90 Day Onboarding
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
$90,000 - $115,000 usd plus applicable bonus
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 04, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
