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Marketing
Product Marketing Manager
@Goodparty
[Hiring] Product Marketing Manager @Goodparty
Apr 02, 2025 - Goodparty is hiring a remote Product Marketing Manager. đź’¸ Salary: $105,000 to $135,000, potential for $145,000. đź“ŤLocation: USA.
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Role Description
This role involves owning clear positioning, messaging, go-to-market strategies, and lifecycle communications to ensure our tools are effectively adopted and used by candidates and elected officials all over the country.
- Own product positioning, messaging, and GTM strategy for product improvements.
- Provide strategic oversight on product positioning to ensure alignment with our value proposition.
- Manage and implement messaging standards for key product features and brand identity.
- Ensure message consistency across Sales, Marketing, and Product teams.
- Develop and execute launch plans, using data to assess and optimize strategies for conversion, GTM performance, and product adoption across web, product, and marketing channels.
- Conduct user interviews and surveys to understand needs, behaviors, and decision-making.
- Create and maintain user personas and spearhead initiatives to collect and update audience insights.
- Analyze competitors and create content to highlight our differentiation.
- Create case studies, demo decks, and product tours to showcase how our features help candidates win.
- Own all lifecycle marketing communications with users from initial engagement to referral.
- Identify growth loops within the product to maximize user engagement and retention.
- Collaborate on a fast, results-driven team. Report to Director of Growth.
Qualifications
- 4+ years of experience in product marketing, preferably in tech, SaaS, startup environments.
- Experience in product messaging, positioning, GTM strategies, and market research where you’ve taken a new product to market.
- Deep understanding of the most useful AI tools and a strong track record of leveraging them.
- Proven ability to translate complex product language into clear, compelling, and user-friendly messaging.
- Excellent understanding of the marketing tech stack and marketing channels to craft and execute comprehensive launch plans.
- Excellent copywriting skills with expertise in conversion copywriting.
- Experience handling website content, conversion optimization, and product-related news releases to ensure a cohesive brand narrative.
- Strong problem-solving skills, with the ability to drive forward through ambiguity.
Requirements
- Bonus if you’ve got experience studying, working, or volunteering in politics, civics, or democracy reform.
- Bonus if you’re sick of sitting on the sidelines watching our democracy fail to meet its potential.
Benefits
- Join us in solving the biggest problem of our time – fixing our democracy – so all other problems can be solved.
- We’re a Public Benefit Corporation that prioritizes social impact over profit.
- Innovative Bitcoin denominated deferred bonus plan, allowing you to have the amazing upside of being in a startup while working on a truly meaningful mission.
- Work where and how you like, on a fully remote team spread across the country.
- Join a passionate team with diverse political views focused on one mission.
- 100% coverage of health, dental, and vision benefits for you and your dependents.
- Unlimited PTO (sick and vacation) policy.
- 401(k) program available for retirement savings (no employer match).
- Individual learning & development budget to fund your growth.
- Workspace setup stipend for remote work expenses.
- Fully funded for our mission, focusing on making an impact.
- The salary range is $105,000 to $135,000 for this remote, full-time position with excellent benefits.
- Top end of the range may extend to $145,000 for candidates with exceptional expertise.
- We may ultimately pay more or less than the posted range based on various factors.
- We are not considering candidates currently based outside of the US.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$105,000 to $135,000, potential for $145,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 02, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
