[Hiring] Product Marketing Lead @Sword

Role Description

We are looking for an ambitious, sharp, and execution-minded Product Marketing Lead to help build, define, and scale the future of AI Care across the Payor ecosystem, including Health Plans, Public Sector/Government entities, and Labor & Unions.

In this role, you will be the primary GTM strategist and storytelling engine for our Payor business, taking a breakthrough AI platform narrative and turning it into hyper-resonant, high-converting commercial realities for health plan executives, medical directors, public sector procurement, and union trustees.

What you’ll be doing

• Payor Narrative & Audience Packaging
  • Partner hand-in-hand with General Managers to translate complex AI Care platform capabilities into compelling solution packages tailored to Commercial Health Plans, Public Sector, and Labor/Unions.
  • Take our overarching AI Care story and turn it into clear product packaging, value-based models, and solution offerings designed for payor contracting, ASO/FI structures, and trust fund requirements.
  • Map the complex payor buying matrix and translate those insights into actionable sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits that accelerate long-cycle payor deals.
• Audience Positioning, Messaging & Asset Creation
  • Build sharp, differentiation-focused messaging frameworks that clearly articulate population health impact, cost-of-care reduction, accessibility, and clinical outcomes for payor audiences.
  • Continuously test, iterate, and refine positioning across payor channels, health plan pitch meetings, and RFP responses based on real-time market feedback.
  • Own the production of Payor GTM assets end-to-end, from executive pitch decks and clinical impact summaries to RFP content blocks and partnership guides.
• End-to-End Campaign Activation
  • Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from product drops to targeted push campaigns timed around payor planning cycles and trust fund cycles.
  • Equip the Payor Commercial team with value props, sales plays, and pitch materials needed to win deals faster and at higher contract values.
  • Work across Demand Gen, Brand, Events, and GMs to build orchestrated GTM pushes that build pipeline and cement our leadership in the employer market.

Qualifications

• 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving complex GTM activation.
• Deep experience marketing into healthcare payors, specifically Health Plans, Public Sector/Government programs, or Labor/Trust Funds.
• Exceptional ability to take complex, cutting-edge technology and translate it into clear, credible, clinical, and financially persuasive value propositions for payor buyers.
• A proven bias for action with a passion for taking campaigns from napkin sketch to market launch.
• Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial executives.
• Ability to look at macro payor category positioning while also being detail-oriented in building pitch decks or refining RFP narratives.
• Active use of modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and scale content output without sacrificing quality.

Requirements

• Must demonstrate at least Level 1 AI proficiency as per Sword's three-level framework.

Benefits

• Total Compensation Range: $136,408 — $214,355 USD.
• Country-specific benefits may vary and will be detailed separately.