[Hiring] Product Marketing Lead @Mindly

Role Description

Join a fast-growing, #1 product in its niche and influence strategic product decisions. We actively listen to our team, so your input will directly impact functionality, user experience, and the product’s future.

• Own the growth funnel strategy end-to-end — from acquisition channel mix through landing pages/funnels to app onboarding — setting the roadmap and prioritization, not just executing it.
• Define and drive the experimentation roadmap (A/B tests, messaging, UX, funnel iterations), setting testing priorities and standards for the wider team rather than running tests in isolation.
• Stay hands-on — personally build and ship landing pages, funnels, and experiments alongside the team, rather than only directing work from a distance.
• Lead market research and GTM strategy for new and existing markets, making the call on where and how to scale.
• Mentor and potentially manage growth/marketing hires as the function scales; establish processes others can follow.

Qualifications

• Proven experience leading or senior-level ownership of Growth, Product Marketing, or a similar growth function (B2C app experience strongly preferred).
• Extensive experience generating, prioritizing, and validating growth hypotheses through A/B testing, user research, interviews, and other experimentation methods.
• Advanced analytical skills with tools like Mixpanel, Tableau, or similar; comfortable owning dashboards and being the source of truth on funnel performance.
• Demonstrated ability to lead cross-functional collaboration across Product, UA, Marketing.
• Comfortable owning ambiguity — building processes, systems, and team structure from scratch in a fast-paced environment.
• Deep understanding of user behavior and customer psychology, translated into channel and funnel strategy decisions.

Requirements

• Remote-first, ideally, you should be in the CET or EET time zone.

Benefits

• 20 working days of paid vacation.
• Very flexible with days off.
• Competitive salary.
• Therapy on Mindly.
• A strong team of A-players.

Candidate Journey

• Intro chat with our Recruiter.
• Interview with CMO.
• Work Sample.
• Final interview.
• Offer 🎉.

Our Values

• Honesty and transparency: always tell the truth, no matter what it is.
• Empathy and understanding: treat others the way you want to be treated.