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Product Marketing Lead
@Cryptio
[Hiring] Product Marketing Lead @Cryptio
Mar 27, 2025 - Cryptio is hiring a remote Product Marketing Lead. đź’¸ Salary: unspecified. đź“ŤLocation: USA, UK.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
As Product Marketing Lead, you will play a pivotal role in driving growth by shaping our go-to-market (GTM) strategy, refining our product positioning, and amplifying our value proposition in the market.
- Build & execute product GTM strategy – Develop and implement structured, repeatable go-to-market strategies that align with business goals, aimed at delivering growth.
- Own product positioning & messaging – Craft compelling, value-based product messaging that resonates with our ideal customer profiles (ICPs) and use cases and amplifies our vision in the market.
- Lead product launches – Plan and execute impactful product launches, ensuring a seamless market entry that maximises revenue potential.
- Be the product advocate – Act as the primary advocate for the product in external-facing engagements, establishing credibility and trust in our products within the crypto accounting space.
- Market & competitive analysis – In partnership with the product designer, conduct in-depth research to understand customer needs, industry trends, and the competitive landscape, ensuring our ongoing feedback and optimisation of the product and positioning.
- Enable sales & GTM teams – Develop a scalable sales enablement strategy, ensuring the sales team has the tools, resources, and training needed to position the product effectively.
- Cross-functional collaboration – Work closely with sales, marketing, product, and customer success teams to align on GTM initiatives, product updates, and messaging.
- Measure & optimise – Define KPIs for product marketing success, analyse performance data, and iterate campaigns for continuous improvement.
- Mentor junior product marketers – Providing guidance on best practices for positioning, messaging, and GTM strategy, leveling up overall product marketing competence.
Qualifications
- 3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment.
- Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus.
- Must have had experience catering to the US market.
- Tangible experience in driving revenue through GTM initiatives.
- Strong analytical mindset—comfortable using data to model and measure marketing effectiveness and optimise campaigns.
- Strategic thinker with a hands-on approach—you love rolling up your sleeves to get things done.
- Excellent communication skills—storytelling, messaging, and presentation skills are second nature to you.
- Self-starter, highly collaborative, and results-driven—you thrive in fast-paced, high-growth environments.
Benefits
- Fully-Remote / Hybrid – The choice is yours!
- 25 Days Paid Holiday + Bank Holidays + Your Birthday Off.
- Earn an extra day of annual leave for every year you're at Cryptio.
- 4% Pension Contributions towards your future!
- Private Medical & Dental Insurance with Allianz!
- Attractive Maternity and Paternity Policies for your growing family.
- Gym Classes or Spa Treatments with ClassPass or gym reimbursement!
- Apple MacBook Pro – The best tech at your fingertips!
- $200 Workplace Budget to create your perfect home office!
- Training and Development Budget – Invest in yourself and grow!
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| đź“Ť | Be aware of the location restriction for this remote position: USA, UK |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
USA, UK
|
|
Job Type
full-time
|
Posted
Mar 27, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA, UK |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
