[Hiring] Product Marketing Associate @Bask Health

Role Description

We're looking for a Product Marketing Associate, Clinical & Pharmacy Platform to support product marketing initiatives for Bask Health's clinical and pharmacy software capabilities. This is an early-career opportunity for someone who is interested in healthcare technology, software products, and helping businesses understand complex operational tools.

As a Product Marketing Associate, you'll help communicate how Bask Health supports the workflows involved in operating a telehealth business. You'll work closely with product marketing, product managers, engineers, pharmacy operations, sales, customer success, and other internal stakeholders.

• Learn how our clinical and pharmacy capabilities work and help translate that information into clear customer-facing materials.
• Support messaging for patient intake, questionnaires, clinical workflows, electronic medical records, pharmacy integrations, prescription routing, and related operational features.
• Assist with developing product descriptions, feature summaries, launch announcements, presentations, and customer education resources.
• Collaborate with product managers to understand new features, their intended use cases, and the customer problems they address.
• Work with technical and operational stakeholders to gather accurate information about clinical and pharmacy workflows.
• Support product launches by preparing draft materials, tracking deliverables, coordinating feedback, and helping communicate new functionality to internal teams.
• Maintain existing product marketing materials as the platform evolves.
• Conduct research on healthcare software platforms, telehealth infrastructure providers, and pharmacy technology solutions.
• Identify how competing products communicate their capabilities and what features or operational considerations matter to customers.
• Organize findings into research summaries and competitive comparison materials.
• Partner with sales teams to understand common questions about clinical and pharmacy workflows and help create resources that address them.
• Collaborate with customer success teams to support onboarding, product education, and adoption of clinical and pharmacy features.
• Develop tutorials, feature walkthroughs, and other educational materials that make complex workflows easier to understand.
• Support website and landing page content related to clinical and pharmacy capabilities.
• Maintain product marketing documentation, messaging libraries, launch resources, and competitive research.
• Learn how to distinguish product functionality from clinical or pharmacy claims and work with appropriate internal stakeholders to ensure materials are reviewed when necessary.
• Assist with tracking product marketing performance through launch results, customer feedback, content engagement, and feature adoption indicators.
• Contribute ideas for improving product messaging, customer education, and internal product communications.

Qualifications

• Approximately 1–2 years of relevant experience in marketing, product marketing, healthcare technology, communications, or related work, including internships or contract experience.
• Strong written communication skills.
• Ability to create clear, well-organized customer-facing content.
• Interest in healthcare technology, software products, and product marketing.
• Basic understanding of marketing principles and customer messaging.
• Ability to learn complex software functionality and explain it clearly.
• Experience conducting research and organizing findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to manage multiple assignments and deadlines.
• Comfortable working with spreadsheets, presentations, and written documents.
• Ability to communicate professionally with different stakeholders.
• Strong analytical thinking and problem-solving skills.
• Willingness to ask questions and seek clarification when needed.
• Ability to incorporate feedback and improve work.
• Comfortable collaborating with cross-functional teams.
• Ability to work independently on assigned projects.
• Interest in understanding customer needs and operational challenges.
• Familiarity with B2B SaaS concepts or willingness to learn.
• Ability to organize information and maintain documentation.
• Strong initiative and ownership of assigned responsibilities.
• Adaptability in a changing software environment.
• Ability to learn new tools and processes quickly.
• Commitment to producing accurate, high-quality work.
• Willingness to learn healthcare-related terminology and operational workflows.

Nice to Have

• Experience in product marketing or SaaS marketing.
• Internship experience at a healthcare technology or software company.
• Familiarity with telehealth platforms and healthcare infrastructure.
• Understanding of patient intake and clinical workflow systems.
• Familiarity with electronic medical record or electronic health record software.
• Interest in pharmacy operations and prescription fulfillment processes.
• Experience writing product descriptions or feature announcements.
• Familiarity with B2B SaaS business models.
• Experience conducting competitive or market research.
• Familiarity with product launches and go-to-market activities.
• Experience creating sales presentations or marketing collateral.
• Familiarity with Google Workspace, Microsoft Office, or similar productivity tools.
• Experience using Notion, Figma, Canva, or related collaboration tools.
• Basic understanding of customer onboarding and product adoption.
• Familiarity with healthcare-related regulatory or compliance considerations.
• Experience creating technical or educational content.
• Interest in direct-to-consumer healthcare business models.
• Experience supporting customer education or onboarding initiatives.
• A portfolio of writing samples, marketing materials, or relevant projects.
• Experience working in a growing technology company.