[Hiring] Principal Lifecycle Marketing Manager @VelocityEHS

Role Description

This is a remote opportunity and is open to candidates that reside anywhere in Canada.

The VelocityEHS Principal Lifecycle Email Marketing Manager is responsible for leading and optimizing email marketing across the full prospect and customer lifecycles. As a member of the Demand Generation team, this role will own lifecycle email strategy and programs that drive engagement, demand generation, conversion, adoption, retention, and expansion.

The ideal candidate will demonstrate expertise in lifecycle and email marketing, with a focus on creating impactful, measurable communications for a B2B audience. This role combines strategic program ownership with hands-on execution, including:

• Lifecycle journey development
• Email copywriting and messaging
• Audience segmentation
• Personalization
• Testing
• Performance measurement
• Ongoing optimization

The Principal Lifecycle Email Marketing Manager will lead the use of Marketo and 6sense email solutions, including AI capabilities, leveraging audience data, segmentation, personalization, and performance insights to strengthen lifecycle communications. This role will also ensure AI-generated content and recommendations meet VelocityEHS standards for brand voice, compliance, accuracy, and quality.

This role requires a strong understanding of lifecycle marketing strategy, email marketing tools and best practices, and the ability to collaborate across:

• Sales
• Demand Engagement
• Product Marketing
• Design
• Marketing Operations
• Other cross-functional teams

The VelocityEHS work environment is dynamic, innovative, and entrepreneurial. We have a results-oriented culture that demands intelligence, teamwork, and follow-through. The ideal candidate will possess these qualities along with a passion for using lifecycle marketing to achieve business goals.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• 10+ years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role.
• Experience managing lifecycle programs across both prospect and customer audiences.
• Experience in a software-as-a-service (SaaS) environment.
• Demonstrated ability to set lifecycle email strategy, prioritize a program roadmap, and improve conversion, adoption, retention, or expansion through measurable program improvements.
• Strong understanding of B2B marketing and the role of email across prospect and customer journeys.
• Hands-on experience with relevant marketing automation and email tools, including deep Marketo expertise and 6sense, with experience using or managing AI-enabled workflows, automation, personalization, and campaign optimization capabilities.
• Solid understanding of email and lifecycle marketing principles, including audience segmentation, nurture strategy, personalization, performance measurement, A/B testing, deliverability, subscription management, and program optimization.
• Strong copywriting and editing skills, with demonstrated experience developing email messaging for different audiences, personas, lifecycle stages, and campaign objectives.
• Strong analytical skills and the ability to translate campaign data, performance trends, and AI-enabled insights into strategic recommendations.
• Excellent project management and organizational skills, including the ability to manage multiple programs, timelines, stakeholders, and priorities.
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to evaluate email and AI-generated content for accuracy, brand alignment, compliance, and quality.
• Ability to build trust and collaborate across departments, adapt to changing priorities, and take accountability for channel outcomes and performance.

Requirements

• Experience establishing processes or governance for AI-assisted marketing programs.

Benefits

• Competitive, fair, and equitable compensation practices by offering market-based salary ranges.
• The expected salary range for this position is between $131,100 and $150,000 CAD (Canada).
• This role is also eligible for our comprehensive benefits package.

Company Description

VelocityEHS is committed to diversity in the workplace and is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability.

Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting [email protected].

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS.