[Hiring] Digital Marketing Manager @AudienceView

Role Description

We are looking for a Digital Marketing Manager to own and scale our B2B demand generation engine. In this role, you will drive pipeline growth and lower customer acquisition costs (CAC) by orchestrating high-impact paid campaigns, targeted ABM programs, and sophisticated marketing automation workflows. If you are a data-driven marketer who loves connecting the dots between paid media, email nurtures, and sales execution, we want to talk to you.

• Paid Search & Paid Ads: Own Google Ads and LinkedIn campaigns end-to-end—including strategy, budgeting, bidding, keyword research, audience building, and creative testing—to drive pipeline and optimize CAC. Expand into review platforms (G2, Capterra) where it makes strategic sense.
• Email Marketing & Nurture: Design and execute email programs in Pardot, focusing on precise segmentation, multi-touch nurture tracks, trigger-based sends, and lifecycle campaigns tailored to key buyer personas.
• Account-Based Marketing (ABM): Own the tooling, account scoring, and 1-to-many ABM framework. Partner with Sales and Revenue Operations to build tiered target account lists and deliver personalized, programmatic campaigns.
• Marketing Automation & CRO: Build, maintain, and troubleshoot workflows, lead scoring models, and routing rules to ensure leads reach Sales quickly and accurately. Improve website conversion rates through landing pages, form optimization, and CRO experiments.
• Reporting & Attribution: Track performance across paid, email, ABM, and automation. Report on spend, conversion rates, pipeline velocity, and CAC by channel to guide data-driven budget allocation.
• Test & Optimize: Continually run experiments across channels, messaging, and funnel paths to scale what works and cut what doesn't.
• Cross-Functional Collaboration: Partner closely with Sales, BDRs, RevOps, and Product Marketing to ensure airtight alignment on targeting, messaging, and lead handoffs.

Qualifications

• 4+ years of B2B digital demand generation experience, with a proven track record of scaling inbound pipeline.
• Paid Media Expertise: Hands-on experience managing and optimizing Google Ads and LinkedIn Ads with a focus on efficiency (CAC) and revenue generation.
• Marketing Automation: Strong command of Pardot (or similar enterprise automation tools), email compliance, segmentation, and lead-scoring frameworks.
• Technical Stack: Proficiency with Salesforce, Google Analytics / GA4, and WordPress (or equivalent CMS).
• Analytical Mindset: Exceptional problem-solving skills with a deep understanding of marketing attribution models and funnel metrics.
• Project Management: Strong cross-functional collaboration skills across Marketing and Sales teams.
• Mindset: A curious, self-starting operator who thrives in a fast-paced environment and loves continuous learning.

Requirements

• Key Performance Indicators (KPIs):
• High-Intent MQLs: Volume and lead quality by channel and segment.
• Marketing-Generated Pipeline: Total opportunity value created.
• Pipeline Velocity & Conversion Rates: Website, funnel, nurture, and trial-to-paid conversion performance.
• Engagement & Progression: Email engagement metrics and target account movement through the ABM funnel.

Benefits

• Our work helps bring live experiences to life.
• We're fans, not just vendors.
• You'll solve meaningful challenges at scale.
• We're remote-first with a live-events heart.
• Diversity and inclusion are paramount to building our culture.