[Hiring] Principal, Field Marketing - Healthcare Americas @Zscaler

Role Description

We are looking for a Principal, Field Marketing - Healthcare Americas to join our team. This is a Remote (United States) role, reporting to the VP of Field Marketing. This results-driven marketing leader will own the go-to-market (GTM) strategy and pipeline generation for the Healthcare vertical in the Americas. In this role, you will act as a strategic partner to sales leadership, architecting and executing integrated campaigns and high-touch customer experiences. Your primary objective will be to accelerate pipeline velocity, penetrate strategic accounts, and expand Zscaler's Zero Trust footprint across the healthcare provider landscape.

What you’ll do (Role Expectations)

• Own the Americas Healthcare Marketing Plan, defining the vertical field marketing strategy, landing the Zscaler narrative in-market through regional activations, and managing an execution calendar and scorecard aligned to revenue targets.
• Design, deploy, and optimize multi-touch integrated campaigns and Account-Based Marketing (ABM) strategies to engage hospital buying committees and drive deal progression.
• Curate high-touch CXO programs and lead the field marketing activation strategy at major healthcare industry events, including HIMSS, CHIME, and ViVE.
• Own and track the vertical marketing scorecard, leading regular pipeline reviews and Quarterly Business Reviews (QBRs) with sales and marketing leadership to share data-driven insights.

Who You Are (Success Profile)

• You thrive in ambiguity and fast-paced environments, comfortably charting the path forward and turning complex, evolving challenges into meaningful strategic opportunities.
• You act like an owner with a strong bias for action, taking full accountability for outcomes while navigating seamlessly between high-level vertical strategy and hands-on execution.
• You are a high-trust collaborator who embraces open feedback, communicates with candor and respect, and partners closely across sales and marketing to achieve shared goals.
• You are deeply customer-obsessed, developing strong empathy for healthcare provider organizations and grounding your strategy in solving their real-world operational and security needs.
• You are data-driven, using pipeline metrics, intent data, and market evidence to measure what matters and guide informed decision-making.

What We’re Looking for (Minimum Qualifications)

• Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving.
• 8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity.
• Significant experience marketing directly into Healthcare provider organizations, including Health Systems, IDNs, and Hospitals.
• Demonstrated track record of building trusted partnerships with enterprise sales leaders.
• Hands-on experience with modern MarTech stacks, including Salesforce, Marketo, Demandbase/6sense, and Definitive Healthcare.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.

What Will Make You Stand Out (Preferred Qualifications)

• Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency.
• Deep familiarity with healthcare decision-making structures and industry compliance frameworks, including HIPAA and HITECH.
• Proven track record leveraging data and buyer intent signals to drive high-converting campaigns in a B2B market.
• Outstanding written, verbal, and presentation skills, with proven executive presence presenting vertical strategy and pipeline performance in executive QBRs and to senior leadership.

Benefits

• Various health plans.
• Time off plans for vacation and sick time.
• Parental leave options.
• Retirement options.
• Education reimbursement.
• In-office perks, and more!