[Hiring] Senior Growth Manager, Web Experience & CRO @Rhythm Energy

Role Description

• Website Growth & Conversion Optimization
  • Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency.
  • Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.
  • Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.
  • Take a hands-on approach to website updates, landing-page development, and optimization using CMS and modern web tools.
• Experimentation & Analytics
  • Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.
  • Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows.
  • Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities.
  • Partner with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement.
• Technical Optimization & Organic Growth
  • Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance.
  • Partner with SEO teams and agencies to improve site architecture, technical SEO, and visibility across traditional and AI-powered search.
  • Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics.
  • Leverage AI and automation to accelerate analysis, prototyping, testing, and execution.
• Cross-Functional Execution
  • Partner with Growth, Design, Engineering, Analytics, and external agencies to turn opportunities into shipped improvements.
  • Prioritize initiatives based on expected business impact, effort, and available resources.
  • Establish clear performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership.

Qualifications

• 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline.
• Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue.
• Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.
• Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools.
• Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently.
• Working knowledge of HTML, CSS, JavaScript, and technical SEO.
• Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.
• Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact.
• Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution.
• A proactive, hands-on approach with strong cross-functional collaboration and communication skills.

Nice to Have

• Experience in consumer subscriptions, fintech, insurance, telecom, energy, marketplaces, or similar industries.
• Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels.
• Experience working in lean teams where you've personally implemented improvements rather than relying exclusively on Engineering or agencies.

What Success Looks Like

• Website conversion and enrollment rates improve through continuous optimization and experimentation.
• A structured CRO program consistently produces actionable insights and measurable business outcomes.
• Tracking, attribution, and website analytics become more reliable and actionable.
• Landing pages and customer journeys become faster, simpler, and more effective at converting visitors.
• SEO, Paid Media, Design, and Engineering are aligned around a clear website growth roadmap.
• You independently identify, prioritize, and ship improvements that contribute directly to customer acquisition.

Benefits

• Meaningful ownership - Own a critical growth channel with direct impact on customer acquisition and business performance.
• Experimentation at the core - Build and scale a CRO program where insights turn into real improvements.
• Hands-on impact - Go beyond strategy and directly influence what gets built, tested, and launched.
• Cross-functional collaboration - Work closely with Growth, Product, Design, Engineering, Analytics, and Marketing.
• Our culture - We're friendly, transparent, collaborative, and love to innovate together.
• Professional development - Grow your skills and impact as Rhythm expands into new products and customer experiences.
• Competitive compensation and benefits - We offer competitive compensation, performance-based rewards, paid vacation, and comprehensive benefits.

Hiring Process

• People Screening (30 minutes) - Meet with a Talent Acquisition Partner to learn more about Rhythm, the role, and your background.
• Hiring Manager Interview (45 minutes) - Meet with our Chief Marketing Officer to discuss your experience, approach to website growth, and experimentation strategy.
• Stakeholder Interviews (2 separate conversations) - Meet with two cross-functional partners to explore your technical capabilities, collaboration style, and approach to driving results.
• Case Study Presentation (60 minutes) - Present your approach to a role-relevant website growth and CRO challenge, including analysis, prioritization, and recommendations.
• Reference Check - Connect us with professional references to learn more about your experience and working style.
• Offer - If it's a mutual fit, we'll move forward with an offer and discuss next steps.