[Hiring] PR Specialist @RR Digital

Role Description

We are looking for a hands-on public relations professional who has actually pitched reporters, developed media relationships, and helped secure meaningful earned coverage. This is an execution-focused, multi-client role with the opportunity to help shape a growing earned-media and digital PR practice. You should be able to take an approved campaign direction and independently move it from research and messaging through outreach, follow-up, and reporting.

About the Role

The PR Specialist will support a growing portfolio of legal, litigation, and advocacy clients, including:

• Case announcements
• Attorney thought leadership
• Public affairs
• Sensitive advocacy campaigns

You will execute day-to-day earned-media work across multiple accounts while partnering with PR leadership on positioning, client priorities, and high-value opportunities.

As RR Digital develops a broader digital PR offering, you will also help plan and execute campaigns built around:

• Original research
• Data
• Relevant news
• Expert commentary
• Podcasts
• Newsletters
• Digital publishers

You will collaborate with SEO, link-building, content, and social teams, while keeping clear distinctions between independently earned coverage, paid placements, and press release syndication.

What You'll Do

• Own execution of assigned campaigns: organize briefs, draft materials, build targeted outlet lists, conduct outreach, follow up, manage responses, and report results.
• Pitch journalists, editors, podcast producers, newsletter writers, and other relevant publishers with individualized, newsworthy angles; maintain and grow authentic media relationships.
• Draft and edit press releases, story pitches, attorney commentary, statements, interview briefs, thought-leadership materials, and client updates.
• Identify proactive opportunities from breaking news, litigation developments, public records, client milestones, and timely trends.
• Support digital PR campaigns promoting credible original research, surveys, useful resources, and data-driven stories; coordinate outreach sequencing, exclusives, and embargoes when appropriate.
• Collaborate with SEO and link-building colleagues to connect editorial opportunities with relevant content and audience goals, without compromising journalistic standards or pitching solely for links.
• Coordinate attorneys and clients for interviews, approvals, and time-sensitive journalist requests; maintain accurate calendars, status updates, and campaign records.
• Monitor and clearly distinguish independent earned coverage, wire syndication, editorial mentions and links, referral activity, and other campaign outcomes.
• Help refine repeatable processes, reporting templates, campaign intake, and cross-team workflows as the earned-media practice grows.
• Handle confidential and sensitive legal and survivor-advocacy matters with care, accuracy, sound judgment, and discretion.

Who You Are

• A resourceful publicist who enjoys finding a real story and persuading the right journalist to care about it.
• Comfortable owning the details of an account or campaign while knowing when to escalate sensitive strategic or legal questions.
• Curious, collaborative, precise, and able to work in an evolving department without waiting for perfect processes.
• Motivated by quality of placements and relationships, not just email volume, syndication counts, or vanity metrics.

What Success Looks Like

• Assigned client campaigns advance from approved strategy to timely, accurate materials and sustained outreach with limited day-to-day oversight.
• Journalists and digital publishers receive relevant pitches; reporter engagement and substantive earned opportunities increase over time.
• Cross-functional digital PR pilots are coordinated efficiently, with clearly owned contacts, messaging, approvals, and results.
• Clients and internal teams receive dependable updates and reporting that distinguishes types of coverage and their actual value.
• PR leadership gains capacity for high-level strategy, relationships, service development, and growth because campaign execution is in reliable hands.

Position Details

• Full-time, remote (United States).
• Candidates must be based in the United States and authorized to work without sponsorship.
• RR Digital is open to strong candidates from agency, in-house, legal, and adjacent earned-media backgrounds.

Required Qualifications

• Roughly 3 to 5 years of hands-on PR/media relations experience, preferably in an agency or other fast-moving, multi-account environment; candidates with equivalent experience are welcome.
• Demonstrated experience independently pitching media, following up appropriately, managing inquiries, and contributing to genuine earned coverage (not only drafting releases or distributing them).
• Excellent writing, editing, and news judgment, including the ability to translate technical or sensitive material into accurate, compelling stories.
• Strong organization and accountability: able to move several live campaigns forward, manage approvals and deadlines, and communicate progress without constant supervision.
• Confidence working with clients, subject-matter experts, journalists, and colleagues across different functions.
• Understanding of editorial independence and the distinctions among earned media, sponsored content, and press release distribution.

Preferred Qualifications

• Experience in legal or litigation PR, public affairs, corporate communications, advocacy, consumer issues, or other high-stakes/regulated fields.
• Experience with digital PR, data-led outreach, surveys, original research, online editorial publishers, newsletters, or podcasts.
• Familiarity with Muck Rack, Cision, PR Newswire, media monitoring platforms, and media contact databases.
• Working understanding of how editorial mentions, relevant links, referral traffic, SEO, and brand visibility intersect; prior link-building production experience is not required.
• Experience creating concise, client-ready coverage reports and identifying actionable lessons from campaign results.

Benefits

• 401(k): Match 100% of employee contributions up to 4%
• Unlimited Manager-Approved Paid Time Off
• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
• Dental & Vision Insurance: Guardian
• Company-provided MacBook
• Fully Remote