[Hiring] Director of Performance Creative @Everyday Dose Inc.

Role Description

You run the team that makes our video ads. Not the brand film. Not the packaging. The hundreds of pieces of video that go into paid social every month, get measured against hook rate and CPA, and either scale or die. Creative is our single biggest growth lever. Right now it's the constraint. We're hiring the person who removes it.

What you'll actually do:

• Build and run the creative engine.
• Hire and lead a pod of creative strategists and performance editors.
• Set the concept volume, the testing cadence, and the standard.
• Own the pipeline from insight → brief → shoot/edit → launch → read → iterate.
• Accountable for throughput and for what the work does to blended CAC.
• Decide what we make and why.
• Translate performance data and customer research into creative frameworks — angles, hooks, formats, and segmented lanes across our product line.
• Build out personas and scale into new ones.
• Own the creative testing system.
• Structured hypotheses, clean reads, real learning loops.
• Partner closely with growth on measurement and with our data team on the numbers behind it.
• Direct creator and UGC output.
• Write the briefs. Set the formats.
• Ensure what comes back from creators is built to perform, not just built to look nice.
• Own content acquisition strategy end to end.
• Set the visual and tonal guardrails.
• Direct creative across the full customer journey, including subscription retention, not just first purchase.
• Work across the company with Product, Retail, CX, and Growth.

What success looks like in 90 days:

• A functioning creative pod with a clear operating cadence.
• A step change in concept volume and iteration velocity.
• Improved blended CAC attributable to creative, not just to spend.
• A documented point of view on what works for our customer, backed by tests.
• A team that thinks in hypotheses, not in trends.

Qualifications

• 8+ years in performance creative and/or direct-response marketing, with real ownership of paid video.
• Experience leading a team producing video ads at volume — in-house or at a performance creative shop.
• Experience marketing physical products direct to consumer.
• DTC or CPG background. Supplements, wellness, beauty, or fitness is a strong plus.
• Fluent in the numbers: Hook rate, thumbstop, hold, CVR, CPA, blended CAC, LTV.
• Strong instincts for female-focused wellness brands and an understanding of the midlife female consumer.
• Taste, and the ability to explain it.
• Use AI tooling daily to move faster on ideation, iteration, and QA.

Requirements

• Bonus: You've helped scale a nine-figure DTC brand.
• Bonus: You've built and mentored a creative team while managing up to a demanding exec.
• Bonus: Direct-response or VSL background.
• Bonus: You’re in Austin, or open to relocating there.
• Bonus: Experience with ingestible or supplement brands, and with subscription replenishment models.

What this role is not

• Not a brand-only storyteller.
• Not a pure art director.
• Not a production or post manager.
• Not a media buyer.

How to apply

• Skip the cover letter. Instead, send us:
• Three ads you made that worked — link or file. For each, one or two lines on the insight behind it and what it did to performance.
• One ad you made that failed, and what you learned.
• A short answer: you're handed a wellness brand doing eight figures with a CAC that's crept up 30% in six months. Creative is stale. What are your first three moves, and in what order?

Compensation

$180,000–$200,000 base, plus a performance bonus and equity. Your offer will depend on your skills, experience, education and location. The range above is base salary only; total compensation also includes bonus, equity and benefits.

Benefits

• Health, vision and dental. Full medical, vision, dental and prescription coverage for anyone working 32+ hours a week, starting the first of the month after you join. We cover 75% of your premiums.
• 401(k) match. Eligible from your fourth month. We match 80% of your contributions, up to 5% of your salary.
• $500 a month for wellness. A monthly credit through JOON to spend on health and wellness services.
• Backup childcare. Access to vetted caregivers through Helpr, at home or at work, when you need it most.
• Generous time off.
• Free product.