[Hiring] PR & Media Hacker @scandiweb

Role Description

For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.

We are looking for someone who knows how to direct people's attention. Your job will be to find the tension, consequence, opponent, proof, or human angle that turns it into a story worth sharing. Sometimes the story already exists and needs to be discovered. Sometimes you will help create the real event, benchmark, public challenge, experiment, debate, collaboration, or campaign that gives the media a reason to cover it.

As a PR & Media Hacker at scandiweb, your main responsibility will be to create public attention around scandiweb, internal ventures, company developments, and selected client projects. You will work closely with company founders and business leaders to identify stories that deserve public attention. You will not wait for someone to hand you a finished announcement. You will proactively search for opportunities, develop the angle, shape the campaign, collect the proof, and bring the story to the right audience.

• Finding PR opportunities inside scandiweb (e.g., projects, client work, internal discussions, product development, research, technical achievements, market changes, etc).
• Turning complex or seemingly ordinary topics into stories worth sharing with a strong headline, tension, consequence, and reason for people to care.
• Developing creative PR campaigns and stunts and making people speak about it.
• Creating real newsworthy moments when a strong story does not yet exist.
• Building several media angles around the same core event for different audiences.
• Researching journalists, editors, newsletter writers, podcasters, creators, analysts, and industry communities that are relevant to each story.
• Preparing personalized pitches and reaching out directly through email, social media, calls, introductions, events, and other appropriate channels.
• Building long-term relationships with media professionals by understanding what they cover and bringing them useful, timely, and credible stories.
• Coordinating interviews, expert comments, supporting data, visuals, demonstrations, customer evidence, and spokesperson preparation.
• Working with content, design, video, data, and development teams to create the materials needed to prove and distribute a story.
• Monitoring public conversations, competitor activity, industry news, and cultural trends to identify moments when scandiweb can contribute a relevant point of view.
• Responding quickly when an unexpected media opportunity appears and coordinating the required internal contributors.
• Using AI and research tools to monitor media, find patterns, identify relevant contacts, develop angles, and improve outreach.
• Measuring campaign results, documenting what worked, and improving future campaigns based on actual media response and business impact.

The number of press releases produced will not measure success in this role. It will be measured by the quality and relevance of earned media coverage, the conversations your campaigns create, the relationships you build, the attention generated among the right audiences, and the business opportunities supported by your work.

Qualifications

• Curious, persistent, and highly proactive.
• Background in PR, journalism, media, content, communications, creative strategy, startup marketing, or another relevant field.
• Strong news judgment and the ability to understand why one story gets covered while another is ignored.
• Excellent headline, pitch, and short-form writing skills.
• Confident written and spoken English.
• Ability to understand technical and business topics and explain them in simple language.
• Proactive attitude and willingness to contact people directly.
• Persistence when pitches are ignored or rejected.
• Comfort working with incomplete information.
• Ability to manage several stories, stakeholders, and deadlines simultaneously.
• Confidence when communicating with various stakeholders.
• Ability to work independently and take responsibility for campaign outcomes.
• Curiosity about media, business, technology, eCommerce, culture, and information sharing.
• Practical understanding of social media, online communities, podcasts, newsletters, and other media forms.

Requirements

• Existing relationships with journalists, editors, creators, or industry media are an advantage.
• Experience in eCommerce or technology is considered an advantage but not mandatory.

Benefits

• Monthly salary of 3000-3600 EUR NET, depending on experience and execution level.
• Opportunity to gain stock options within the company.
• Support for hardware upgrades.
• Core health insurance coverage and sports bonuses.
• A diverse multinational team of experts to learn from.
• Legendary online and onsite events to celebrate our success together.