[Hiring] PPC Specialist @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a marketing-focused organization supporting a portfolio of health and wellness brands. They specialize in executing performance-driven paid media strategies across multiple client accounts, combining data-driven decision-making with strong creative alignment. Operating in a collaborative, agency-style environment, they work closely with account managers, designers, and content teams to deliver measurable campaign results and continuous optimization.

Location: Fully Remote | 9 AM – 5 PM US Central Time

Key Responsibilities

• Paid Media Campaign Management (Primary Focus)
  • Manage approximately 20 paid media client accounts
  • Set up, configure, and optimize Google Ads and Facebook/Meta campaigns
  • Create ad headlines and copy aligned with brand messaging and campaign goals
  • Execute bid management and budget allocation across campaigns
  • Monitor performance and implement data-driven optimizations
  • Pull and analyze campaign reports from ad platforms
  • Present performance insights and recommendations to account managers and clients
• Keyword Research & Strategy
  • Conduct keyword research for paid media targeting across Google Ads and Facebook
  • Differentiating between paid media keyword strategies and SEO approaches
  • Collaborate with account managers to implement strategic direction into campaign execution
  • Identify high-performing keywords and audience segments
• Ad Creation & Asset Management
  • Write compelling ad copy and headlines based on brand guidelines
  • Use platform tools to incorporate creative assets into campaigns
  • Leverage AI tools to support copywriting and creative development
  • Provide feedback to designers on campaign asset requirements
• Performance Analysis & Budget Recommendations
  • Identify underperforming campaigns and recommend optimizations
  • Suggest budget adjustments based on performance data
  • Communicate campaign status, insights, and recommendations to stakeholders
  • Support budget increase recommendations with data-backed justification
• Light Content Creation (Secondary Focus)
  • Create and schedule blog posts aligned with paid media campaigns
  • Ensure alignment between paid media messaging and organic content
  • Repurpose ad messaging into long-form content
  • Suggest blog topics based on performance insights and audience behavior
  • Write content that supports overall campaign strategy
• Team Collaboration
  • Partner with account managers on campaign strategy and execution
  • Collaborate with designers on creative assets and campaign needs
  • Work with organic content teams to ensure consistent messaging
  • Participate in client calls to present performance and insights

Qualifications

• 5–6 years of experience managing paid media campaigns on Google Ads and Facebook/Meta platforms
• Proven experience managing multiple client accounts in an agency or similar environment
• Demonstrated experience managing budgets of at least $2,000/month per account or $40,000/month in total ad spend
• Experience with lead generation campaigns and/or driving foot traffic to physical locations

Requirements

• Strong expertise in campaign setup, audience targeting, and performance optimization across paid media platforms
• Excellent copywriting skills for ad headlines and campaign messaging
• Proficiency in keyword research and audience targeting strategies for paid media
• Strong analytical and data interpretation abilities to drive optimization decisions
• Clear and effective communication skills, with the ability to present insights to clients and internal teams
• Ability to manage multiple campaigns simultaneously with strong attention to detail and organization
• Strong problem-solving and strategic thinking capabilities
• Collaborative mindset with the ability to work cross-functionally with account managers, designers, and content teams
• Adaptability to work across multiple client types and industries in a fast-paced environment

Opportunity

This role offers the opportunity to work across a diverse portfolio of health and wellness brands while owning campaign execution and performance. You will collaborate with cross-functional teams, contribute to both paid and organic strategies, and play a key role in delivering data-driven results in a dynamic, client-facing environment.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets