[Hiring] PPC Specialist @Steer Health

Role Description

We're looking for a PPC specialist. You'll own paid search and social campaigns across Google Ads, Meta, and emerging channels and be responsible for day-to-day execution, attribution integrity, landing page performance, and cross-channel strategy with our SEO team.

Campaign Management & Optimization

• Own day-to-day execution of Google Search, Performance Max, and Meta campaigns
• Restructure campaigns by separating branded, non-branded, and competitor terms per location for granular budget control
• Implement proper bidding strategies (maximize conversion value, not just quantity) and exclude converted patient audiences
• Run negative keyword audits on a 7–10 day cadence to eliminate irrelevant spend
• Improve Quality Scores on underperforming keyword groups (targeting QS 7+ network-wide)

Attribution & Measurement

• Audit and build conversion actions in Google Ads and GA4
• Implement last-click and data-driven attribution models correctly; document the delta and communicate it clearly to stakeholders
• Configure HIPAA-compliant tracking — no PHI in client-side events; coordinate server-side setups and BAAs where needed
• Build and maintain a unified BI dashboard: booked consults per channel, real CPL, and ROI by location
• Deliver bi-weekly performance reports with real numbers and clear next steps — no inflated metrics

Landing Pages & Conversion

• Develop dedicated, conversion-optimized landing pages for each healthcare service line
• Collaborate with the content team to align landing page copy with SEO keyword clusters and patient review language
• A/B test headlines, CTAs, and form layouts; apply winning variants to organic pages
• Ensure every active campaign has a mapped, validated landing page — no traffic to generic homepage URLs

Channel Expansion

• Manage Local Services Ads (LSAs) for eligible clinic locations
• Build and expand Meta campaigns: channel-segmented audiences, separate retargeting by source, net-new reach campaigns
• Evaluate and pilot Reddit, YouTube, CTV, and Quora for awareness and consideration phases
• Feed high-performing paid creative back to organic social and email teams

Cross-Channel Intelligence

• Partner with the SEO team to share keyword clusters — organic insights inform PPC ad groups, PPC conversion data fast-tracks SEO priorities
• Mine Google Ads search term reports and review language for content and copy opportunities
• Contribute to the monthly review language loop: patient phrasing from GBP reviews into ad copy, landing pages, and FAQ content
• Participate in monthly performance & strategy calls and quarterly C-suite checkpoints

Qualifications

• 3–5+ years of hands-on PPC management (Google Ads and Meta, in-house or agency)
• Deep fluency in Google Ads: campaign structure, bidding strategies, audience management, conversion tracking, and Quality Score optimization
• Experience auditing and rebuilding broken attribution setups in GA4 — comfortable distinguishing data-driven vs. last-click models and explaining the difference
• Proven track record of reducing CPL while maintaining or growing lead volume
• Demonstrated ability to build conversion-optimized landing pages (either directly or in close coordination with a dev/design team)
• Strong analytical skills — you live in spreadsheets and dashboards and can build clear reports for non-technical stakeholders
• Excellent written communication — you write clear, confident briefs, reports, and ad copy

Requirements

• Experience with healthcare or regulated-industry advertising (HIPAA compliance, Google health policy, sensitive medical conditions)
• Familiarity with Local Services Ads and Google Business Profile optimization
• Experience managing paid campaigns across multiple locations or franchise/network accounts
• Working knowledge of SEO — enough to collaborate meaningfully on keyword strategy and landing page alignment
• Familiarity with tools: Looker Studio / Google Data Studio, Supermetrics, CallRail, or similar attribution platforms
• Experience with server-side tagging (GTM server-side, Stape, or equivalent) for HIPAA-compliant tracking

Benefits

• Paid Time Off
• Work From Home
• Training & Development