[Hiring] PPC Consultant @Idera, Inc.

Role Description

The PPC Consultant will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms. This role requires deep expertise in PPC strategy, data-driven decision-making, and performance optimization. You will work closely with our growth, product, and marketing teams to increase conversions, reduce acquisition costs, and scale our campaigns efficiently.

• Develop and manage PPC campaigns across Google Ads, Bing, LinkedIn, and other relevant platforms.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor and optimize campaign performance to improve CTR, conversions, and ROAS.
• Create compelling ad copy and collaborate with design teams for engaging creatives.
• Perform regular A/B testing on ads, landing pages, and targeting strategies.
• Analyze performance data and provide actionable insights and recommendations.
• Manage budgets, forecast performance, and ensure cost-efficient spending.
• Stay updated on industry trends, platform changes, and best practices.
• Prepare detailed performance reports and present findings to the team.

Qualifications

• Proven experience as a PPC Specialist/Consultant managing high-volume campaigns.
• Strong proficiency with Google Ads, Google Analytics, and other paid media tools.
• Excellent analytical skills with the ability to interpret data and make strategic decisions.
• Experience with SaaS or API-based solutions is a strong plus.
• Strong copywriting skills and familiarity with A/B testing methodologies.
• Ability to work independently and deliver results in a fast-paced environment.
• Strong communication and presentation skills.

Preferred Experience

• Experience with technical or developer-focused products.
• Familiarity with conversion tracking, tagging, and marketing automation tools.

Experience Requirements

• Experienced