[Hiring] PLG Senior Product Marketing Manager @Findem
Mar 15, 2025 - Findem is hiring a remote PLG Senior Product Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
Role Description
We’re on a high-growth trajectory and looking for a PLG Product Marketing Leader to own and drive our free-to-paid conversion strategy, in-product upgrade motions, and overall PLG growth engine. If you're passionate about product-led growth (PLG), love turning free users into paid champions, and have a mix of big company and startup experience, we’d love to talk!
As the PLG Product Marketing Leader , you will define and execute the strategy to drive in-product conversions, self-serve adoption, and expansion within our freemium and trial user base. You will work cross-functionally with product, sales, and growth teams to accelerate revenue growth, optimize onboarding and upgrade flows, and create compelling in-product experiences that increase engagement and monetization.
- Own the free-to-paid conversion funnel – analyze user behaviors, segment audiences, and optimize messaging, pricing, and packaging to maximize upgrades.
- Develop in-product marketing strategies – create and test experiments for upsell and expansion, including feature unlocks, personalized recommendations, and timely nudges.
- Develop and execute product positioning and messaging that resonates with our target personas, with a focus on self-serve users and free-to-paid conversion.
- Align PLG with sales-led motions – partner with sales to define PQL (Product-Qualified Lead) criteria, nurture high-intent users, and enable sales to engage at the right moments.
- Establish KPIs for product marketing initiatives within the PLG motion, and continuously measure and iterate for impact.
- Improve onboarding and activation – streamline user experiences to increase engagement, reduce friction, improve retention rates, and drive “aha” moments faster.
- Leverage data to inform strategy – track key metrics (activation, conversion, expansion), run A/B tests, and continuously optimize based on results.
- Build strategic partnerships – work with large enterprise partners and platforms to drive co-marketing opportunities and ecosystem adoption.
- Influence pricing & packaging decisions – work closely with the executive team to refine our PLG monetization strategy.
Qualifications
- PLG-first mindset – deep understanding of product-led growth strategies and how to drive self-serve conversion.
- Hybrid experience – experience working in both large-scale enterprises (B2B SaaS preferred) and high-growth startups.
- Data-driven decision-maker – strong analytical skills, with the ability to run tests, analyze user behavior, and optimize funnels.
- Customer-obsessed – ability to craft messaging and in-product experiences that resonate with different buyer personas.
- Collaborative leader – proven ability to work cross-functionally across product, growth, sales, and customer success teams.
- B2B SaaS and AI/HR Tech experience is a plus but not required.
Benefits
- Be a key driver of growth in a fast-scaling company at the forefront of AI-powered hiring.
- Work with a collaborative and passionate team that values innovation and impact.
- Own and shape a critical function with high visibility and leadership support.
- Competitive compensation, equity, and benefits package.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 15, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
