[Hiring] Physician Marketing Specialist @Massive Bio

Role Description

Trial Relay is Massive Bio's cancer-focused application for physicians, and we are preparing its major launch. This role runs the day-to-day marketing of Trial Relay, in close partnership with its product manager and working closely with company leadership throughout.

We are looking for someone who has already marketed a digital product to physicians in the US, knows what drives physician adoption, and can move fast from day one. The role starts with Trial Relay and may extend into our broader patient and provider growth channels.

Key Responsibilities

• Execute the Trial Relay launch and marketing plan with US physicians, bringing what has worked in previous physician-facing launches.
• Plan and run campaigns across email, paid and organic social, search, and physician networks to grow Trial Relay sign-ups and active use.
• Create the launch content physicians see, including messaging, landing pages, demo videos, and email sequences, with our content and growth teams.
• Work with the Trial Relay product manager to align marketing with product releases and bring physician feedback into the product.
• Equip our provider engagement team with campaigns and materials that support Trial Relay adoption in oncology practices.
• Track physician sign-ups, activation, and ongoing use, report results to leadership, and shift effort toward what works.

Qualifications

• Hands-on experience marketing a digital product to physicians in the US.
• Measurable results growing physician sign-ups, adoption, or active use.
• Able to plan, launch, and measure campaigns at startup speed.
• Comfortable in an entrepreneurial, build-mode environment, working with product and engineering teams across time zones.

Requirements

• Oncology experience.
• Background at a digital health or physician-facing technology company.
• Experience across patient and provider growth channels.
• Familiarity with clinical trials.