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Performance Marketing Team Lead @TestGorilla

[Hiring] Performance Marketing Team Lead @TestGorilla

Feb 25, 2025 - TestGorilla is hiring a remote Performance Marketing Team Lead. 💸 Salary: €80,000 - €100,000 + share appreciation rights. 📍Location: Northern America.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

As our Performance Marketing Team Lead, you will be responsible for defining and executing our paid marketing strategy. You will ensure we maximize the efficiency of our current paid search efforts while expanding into new performance marketing channels such as social media, niche platforms, and programmatic advertising. In this role, you'll also have the opportunity to directly lead and mentor a team of two, shaping their growth and contributing to the overall success of the department. Your expertise in data-driven decision-making and campaign optimization will be crucial to accelerating TestGorilla’s growth.

  • Owning and scaling our performance marketing strategy:
    • Manage and optimize our multi-million-dollar paid media budget across multiple channels to drive customer acquisition and maximize ROI.
  • Optimizing search engine advertising:
    • Improve the performance of our Google and Bing Ads campaigns by refining targeting, creatives, and bidding strategies.
  • Expanding into new paid channels:
    • Identify, test, and scale additional paid channels, including social media (LinkedIn, Meta, X), programmatic advertising, and niche industry platforms.
  • Analyzing and optimizing performance:
    • Continuously track, measure, and improve marketing performance by leveraging analytics, A/B testing, and data-driven insights.
  • Leading and mentoring a high-performing team:
    • Build and grow a team of paid media and digital marketing specialists, fostering a culture of innovation and performance.
  • Collaborating across teams:
    • Work closely with Sales, Product, and other Marketing teams to align marketing strategies with business goals and ensure consistent messaging.
  • Staying ahead of trends:
    • Keep up with the latest in digital advertising, automation tools, and best practices to ensure TestGorilla stays ahead of the competition.

Qualifications

  • You are inspired by our mission to put one billion people in dream jobs.
  • You are fully aligned with our behaviors.
  • You have a proven track record in performance marketing, ideally in a SaaS or B2B tech environment.
  • You are comfortable managing very large budgets and driving measurable results.
  • You have experience managing and mentoring junior team members.
  • You are an outstanding communicator, with a keen eye for detail.
  • You love to design and execute impactful marketing strategies, raising the bar with your creativity and ability to coordinate across multiple stakeholders.
  • You’re skilled in leveraging analytics and insights to optimize campaigns and inform decision-making.
  • You are entirely comfortable juggling multiple priorities and meeting deadlines in a fast-paced, scale-up environment.
  • Thrive in a remote, asynchronous work culture with a can-do attitude.
  • You are comfortable with the ambiguity and pace of an early-stage startup.

Requirements

  • Bonus points if you have experience in HR tech or SaaS startups.
  • You’ve managed global performance marketing campaigns for a fast-growing company.
  • You have existing relationships with advertising platforms and industry partners.
  • You’re skilled at leveraging data and insights to shape marketing strategies.
  • You have experience working in a SaaS company and a fast-growing startup.

Benefits

  • Helping shape a fast-growing HR tech startup as an early employee.
  • Fully remote position with bright, motivated, and friendly colleagues around the world.
  • €80,000 - €100,000 + share appreciation rights (SARs).
  • Flexible hours and vacation.
  • Paid parental leave.
  • Remote working budget: €1,000 per year (pro-rata based on your start date).
  • Learning & development budget: 3.5% of base compensation.

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đź“Ť Be aware of the location restriction for this remote position: Northern America
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs  >   Marketing
Performance Marketing Team Lead @TestGorilla
Marketing
Salary 💸 €80,000 - €100,000 + share appreciation rights
Remote Location
Northern America
Job Type unspecified
Posted Feb 25, 2025
Apply for this position Unlock 53,534 Remote Jobs
️
đź“Ť Be aware of the location restriction for this remote position: Northern America
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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