[Hiring] Performance Marketing Specialist @Beame

Role Description

• Create exceptional Google Ads marketing campaigns that boost traffic, generate leads, and accelerate conversions across diverse markets.
• Perform comprehensive research on keywords, audiences, and competitors to shape effective campaign strategies.
• Set up, manage, and fine-tune search ads, PMAX, YouTube, Display, and Discovery campaigns on Google Ads.
• Focus intently on Google Ads best practices to enhance Quality Score and overall campaign effectiveness.
• Implement strategic remarketing tactics to improve conversions and address any gaps in the sales funnel.
• Ensure accurate setup and tracking of conversions for optimization purposes.
• Establish best practices for tracking to measure performance and accurately report attribution.
• Evaluate and report on campaign performance, measuring against objectives like CPA, ROAS, and other key performance indicators.
• Plan and oversee the media buying budget, effectively updating and monitoring expenses.
• Leverage Google Analytics to examine ad and website performance, pinpointing successes and opportunities for enhancement through data insights.
• Work collaboratively with both internal teams and external partners to create high-quality campaign assets.
• Demonstrate outstanding attention to detail, ensuring account cleanliness and compliance with advertising policy guidelines.
• Experience in the medical, health, and wellness sectors is a bonus.
• Knowledge of SEO practices is advantageous.

Qualifications

• At least 3-5 years of experience in performance marketing sector.
• A demonstrated history of creating successful Google Ads campaigns.
• Strong expertise in keyword research, audience targeting, and competitor analysis.
• Proficient in setting up, managing, and optimizing Google Ads campaigns across a variety of platforms.
• Knowledgeable in remarketing strategies and techniques for conversion optimization.
• Skilled in using Google Analytics to drive insights and refine marketing strategies.
• Excellent communication skills paired with a collaborative spirit.
• Capable of effectively managing budgets and achieving results through data-informed decisions.

Company Description

Be@me is a rapidly expanding digital healthcare startup that is revolutionizing the cosmetic dental industry by making cosmetic dental care more affordable and accessible to everyone.

• We offer innovative orthodontic solutions for teeth alignment, helping customers live healthy and confident lives.
• Equipped with an international team of medical professionals and a range of high-quality equipment.
• Be@me provides top-notch, accessible orthodontic service catered to the individual needs of each customer.