[Hiring] Performance Marketing Manager @Agility PR Solutions

Role Description

Reporting to the Associate Director, Demand Generation, the Performance Marketing Manager owns Agility's paid media investment and the performance of its campaigns, from audience and channel strategy through execution, optimization, measurement, and pipeline impact.

• Paid search is a key component of Agility's MQL and go-to-market strategy.
• Runs paid search across Google and Microsoft, paid social with LinkedIn as the primary platform, retargeting across the web and social, intent-triggered advertising, and account-based display.
• Leads conversion rate optimization for paid traffic, focusing on landing pages, forms, and post-click paths.
• Ensures paid-sourced pipeline grows while cost per qualified lead falls and lead quality holds through to the Proposal stage and closed-won.
• Collaborates daily with various teams on search strategy, webinar and event registration campaigns, speed-to-lead for paid conversions, landing page builds, and Salesforce reporting.

What success looks like

• Paid-sourced MQL volume grows quarter over quarter in both North America and the UK while blended cost per MQL falls.
• Paid lead quality holds or improves, tracked by campaign and reviewed monthly with sales.
• Retargeting, intent-triggered, and account-based advertising programs are live within the first 90 days.
• Landing page and form conversion rates improve measurably through a continuous testing program.
• Every paid dollar is attributable in Salesforce to pipeline and closed-won, with monthly reforecasting against return.
• The paid share of total MQLs declines over the year as organic and outbound grow.

What you'll do — Paid Search & Paid Social

• Own paid search end to end across Google and Microsoft.
• Run paid social with LinkedIn Campaign Manager as the primary platform.
• Run paid placements on review and buyer platforms.
• Coordinate search strategy with the SEO seat.
• Build and maintain campaign tracking in HubSpot.
• Stay current on developments and trends in paid media.

Retargeting, Intent-Triggered & Account-Based Advertising

• Build retargeting programs across the web, LinkedIn, and social.
• Turn intent signals from ZoomInfo and G2 into advertising audiences.
• Run account-based display and social against target account lists.
• Evaluate ABM platforms against cost per sales-accepted meeting.

Conversion Rate Optimization & Landing Pages

• Lead conversion rate optimization for paid traffic.
• Run a continuous testing program using analytics and heatmap tools.
• Work with the web developer and designer to build and ship pages quickly.
• Instrument the full path in GA4, HubSpot, and Salesforce.

Measurement, Budget & Attribution

• Own the paid media budget with monthly reforecasts.
• Report weekly on spend, MQLs, cost per MQL, and closed-won by channel.
• Audit campaign and landing page data quality.
• Use AI tooling for ad copy variants and campaign QA.

Qualifications

• 4+ years running B2B SaaS paid media hands-on.
• Deep Google Ads and Microsoft Advertising expertise.
• Strong LinkedIn Campaign Manager experience.
• Retargeting experience across web and social.
• A conversion rate optimization practice.
• HubSpot and Salesforce fluency for campaign tracking and attribution.
• Experience managing budgets across more than one market.
• A weekly numbers habit.
• Clear-eyed use of AI tools for copy variants and analysis.
• Proven ability to write or contribute compelling ad copy.
• Familiarity with PR, communications, or media intelligence buyers is an asset.

Benefits

• Fully remote work environment.
• Collaborative culture – and key tools enabling it.
• Competitive compensation package.
• Health, Dental & Vision benefits.
• RRSP matching.
• Life Insurance.
• Employee Assistance Program (EAP).
• Career Development & Progression opportunities.
• Paid Vacation, Personal Days and Sick days.
• Week off between Christmas and New Years.
• No Internal Meetings Fridays.

Compensation

The total compensation range for this role is C$75,000–C$95,000 annually, plus a 10% annual bonus tied to paid-sourced pipeline and cost-per-qualified-lead targets.

AI Usage

We use technology to make hiring smarter, faster, and more personal. AI tools help us manage applications efficiently and highlight qualifications that align with each role.

Inclusivity Statement

At Agility, we strive every day to build a more inclusive work environment. We strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation.