[Hiring] Manager, Performance Marketing @Alterra

Role Description

CMH and MWHS are category-defining brands operating in an ultra-premium, experience-led market. The guests we serve and aspire to reach require a high level of marketing sophistication, cultural fluency, and brand stewardship. Our Performance Marketing Manager is a cross-functional role responsible for CMH’s email marketing program and paid media efforts which are executed through Alterra's media agency. This position will play a pivotal role in bringing MWHS onto the Alterra Marketing Technology stack.

Working within a portfolio-based marketing team, you'll drive acquisition and nurture-based programs for CMH guests and prospects. Through cross-team collaboration with our Sales, Guest Services and Finance teams, you’ll help shape strategic planning, and budgeting decisions for demand generation with the reporting and insight to back them up. This is a hands-on program management role, focused on executing without needing day-to-day oversight, while navigating the realities of a corporate parent company structure, including disconnected data across both new and legacy technology platforms.

Qualifications

• Minimum 5 years’ experience in an occupational health & safety role.
• 5+ years of hands-on paid media, email marketing, and SEO programs including managing an outside agency.
• Willingness to actively participate in continuous professional development.
• Proven ability to handle multiple priorities in a fast-paced environment.
• Experience in the ski industry, preferred. Travel, outdoor, or hospitality experience a plus.

Requirements

• Post Secondary Degree in Marketing, Business, Communications, or equivalent practical experience.

Benefits

• Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents.
• Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts.
• Paid Time Off (PTO) policies for employees to relax and recharge.
• Pro deals with our brand-partner affiliations.
• Group benefits plan eligibility.
• RRSP plan with company matching.
• Dog friendly offices.
• Opportunities to heli-hike and heli-ski as available.

Company Description

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.

Alterra Experiences division is an operating unit of Alterra Mountain Company. The Experiences division is dedicated to building Alterra’s adventure hospitality operations and maximizing the impact of bringing together the world’s two largest heli-skiing businesses – CMH Heli-Skiing & Summer Adventures (“CMH”) & Mike Wiegele Helicopter Skiing (“MWHS”).

CMH - With 60 years of experience, CMH has evolved into the world’s largest Heli-Skiing and Heli-Hiking company, operating 11 lodges in the winter and 3 in the summer throughout British Columbia, Canada. The business’s central office is in Banff, Alberta, Canada.

MWHS - Has 50+ years of experience and operates the first and only heli-ski village resort. Located in Blue River, BC, MWHS features 22 exclusive log chalet accommodations plus village amenities and provides access to more than 1.5 million acres of terrain and over 100 peaks.