[Hiring] Performance Marketing Manager @Scopely

Role Description

Scopely is looking for a Performance Marketing Manager I to join our User Acquisition team in Canada on a remote basis!

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth.

What You’ll Do:

• Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability.
• Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much more.
• Locate, negotiate and develop creative and innovative solutions for acquisition.
• Grow and manage marketing partnerships for UA efforts across the globe.
• Design and execute A/B & multivariate testing and present results to related teams.
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users.
• Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
• Be an expert in UA with key knowledge in order to lead a team.
• Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology.
• Proactively source new partners to diversify portfolio.
• Ability to present and speak in front of leadership stakeholders from varying functions.

Qualifications

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field.
• 3-5 years of experience in media buying / user acquisition / performance marketing.
• A hunger to be at the forefront of the mobile advertising space and the mobile app market.
• Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions.
• Strong analytical skills and attention to detail.
• Proven ability to effectively communicate with cross functional teams.
• Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus.
• Understanding of funnel conversion metrics, retention rates and LTV predictions preferred.
• Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams.
• Looks for external emerging trends.
• Ability to self-reflect, take feedback and create a personal improvement plan.
• Ability to follow-up on tasks and action items with no or little oversight.
• Strong proficiency with Excel required.

Benefits

• Equity opportunities.
• Bonuses.
• Comprehensive benefits package, including healthcare benefits.
• Retirement benefits.
• Pet insurance.
• Paid holidays.
• Paid Scopely free days.
• Unlimited paid time off.

Company Description

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences.

• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe.
• Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine.
• Believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.