[Hiring] Performance Marketing Lead @Bjak

Role Description

Plan, manage and optimise paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other relevant channels.

• Manage advertising budgets and allocate spend based on customer acquisition cost, ROAS, lifetime value and payback period.
• Analyse campaign performance, conversion funnels and user cohorts to identify opportunities to improve acquisition efficiency and profitability.
• Run structured experiments across audiences, bidding, landing pages and creatives to improve conversion and acquisition costs.
• Work with creative teams to test ad concepts, messaging and formats, using performance data to guide production.
• Measure acquisition performance using attribution tools, cohort analysis and incrementality testing.
• Develop acquisition plans across markets and scale campaigns that meet profitability targets.

Qualifications

• 5+ years of experience in performance marketing or user acquisition, preferably in mobile gaming or consumer mobile applications.
• Proven hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin.
• Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets.
• Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods.
• Experience using mobile measurement platforms such as AppsFlyer or Adjust.
• Experience running creative tests, analysing results and improving campaign performance.
• Ability to analyse campaign and user-level data, identify performance issues and make budget allocation decisions.
• Track record of personally managing and optimising acquisition campaigns, beyond agency coordination or strategy development.

Requirements

• Experience scaling user acquisition at a mobile gaming company.
• Experience managing paid acquisition across multiple countries or markets.
• Experience with incrementality testing, marketing mix modelling or advanced attribution methods.
• Experience acquiring customers for fintech, insurance or other financial products.